Marketing Manager - HubSpot & Demand Generation (Data‑Driven) for Microsoft Focused Cybersecurity

Company Description Agile IT is a Microsoft‑focused consulting and managed services provider. We help customers modernize and secure Microsoft 365, Azure, Azure Government, and Microsoft GCC High, with a mission to make CMMC Level 2 practical and sustainable through repeatable architectures, evidence automation, and managed operations. What you’ll work across (our services) • Professional Services – Enablement (fixed‑price projects) • Managed Services – Security & CMMC Compliance for Microsoft cloud and on‑premises systems • Microsoft GCC High Licensing (secure onboarding & lifecycle operations) • Complementary Partner Services (co‑delivered with strategic partners) Job Description Agile IT is on the hunt for a Marketing Manager who can turbocharge our demand generation engine and tell our story to the world. In this role, you will own our HubSpot marketing platform and orchestrate multi-channel campaigns to put Agile IT’s Microsoft Cloud and cybersecurity services front and center for our target audience. This isn’t just about running ads – it’s about crafting compelling content (webinars, blogs, videos, social posts) that resonates with CIOs, CISOs, and IT managers in the government and enterprise space, and then using data to continuously optimize our outreach. You’ll have the freedom to innovate and the tools to succeed: think HubSpot, SEO/SEM analytics, LinkedIn campaigns, and co-marketing with Microsoft. We’re a tight-knit team that appreciates creativity and humor as much as hitting lead targets. If you’re a data-driven marketer with a knack for making technical topics engaging (and maybe enjoy the occasional geeky joke), you’ll fit right in and play a key role in our growth. Key Responsibilities • Content & Campaign Strategy: Develop and manage a content calendar and marketing campaign plan that drives awareness and demand. Coordinate the creation of webinars, whitepapers, case studies, blog posts, and other content focused on our expertise in Azure Cloud, GCC High, and CMMC compliance. Ensure consistent messaging that highlights Agile IT’s value proposition and thought leadership across all channels. • Digital Marketing Execution: Plan and execute integrated marketing campaigns across digital channels – including LinkedIn and other social media, search engine marketing (Google/Bing Ads), email marketing, and SEO/organic efforts. Set up campaign tracking (UTMs, conversion pixels) and optimize ads and landing pages to maximize click-through and conversion rates. You will closely monitor budget spend vs. ROI, making real-time adjustments to improve performance. • HubSpot Marketing Operations: Own the HubSpot marketing hub and our lead management process. Design and optimize automated workflows for lead nurturing, email drip campaigns, and lead scoring that effectively hand off qualified leads to the sales team (with an emphasis on speed-to-lead). Maintain the health of our marketing database – segmenting audiences, managing subscriptions, and ensuring data quality and GDPR compliance. You’ll also build and refine dashboards to track funnel metrics from inquiry to deal. • Analytics & Optimization: Embrace a data-driven approach to everything marketing. Track key metrics (website traffic, SEO rankings, PPC performance, email engagement, lead funnel conversion rates, Cost Per Lead, etc.) and produce monthly marketing performance reports. Use web analytics (Google Analytics GA4, Microsoft Clarity), A/B testing, and campaign data to glean insights and identify opportunities for improvement. Your motto: test, learn, refine, repeat. • Partner & Field Marketing: Collaborate with partners like Microsoft and other technology vendors on co-marketing initiatives. Manage Market Development Funds (MDF) and joint campaigns, ensuring we utilize available resources to extend our reach. This could involve coordinating a webinar with Microsoft, creating a joint case study, or contributing content to a partner blog. Additionally, you’ll support event marketing (virtual or in-person conferences) as needed, from planning to promotion. • Sales Alignment & Enablement: Work hand-in-hand with the sales team to ensure marketing efforts translate into pipeline. You’ll enforce the marketing↔sales SLA for lead follow-up, provide sales with enablement materials (datasheets, pitch decks tailored to our verticals), and solicit feedback on lead quality. Regularly, you’ll meet with sales and leadership to discuss what campaigns are working, share insights on lead behavior, and brainstorm new ideas. • Brand Voice & Innovation: Steer Agile IT’s brand voice to be professional yet personable. Ensure all marketing communications (website copy, social posts, emails) maintain a tone that reflects our culture: mission-driven, knowledgeable, and approachable. Bring fresh ideas to the table – whether it’s experimenting with a new channel (maybe a podcast or short video series) or creative growth hacks. We encourage trying new things, as long as you measure the results! Qualifications • Experience: 5+ years of experience in B2B marketing, preferably in the tech or IT services industry. Demonstrated success in demand generation and campaign management is required. Experience marketing to government or regulated industries (or marketing cybersecurity/cloud services) is a strong plus. • Digital Marketing Skills: Hands-on expertise with digital marketing tools and tactics: marketing automation (HubSpot or similar), CRM integration, Google Analytics (GA4), SEO keyword strategy, Google Ads and LinkedIn Ads, email marketing, and social media management. You should be comfortable setting up workflows, segmenting audiences, and optimizing campaigns based on data. • Content & Communication: Excellent content creation and editorial skills. Ability to transform technical information into compelling messages and stories. You should be adept at writing or overseeing the creation of blogs, emails, and ads. Strong eye for design and branding consistency (you’ll work with designers or use templates to ensure visuals align with our brand). • Data-Driven & Analytical: Passion for metrics and analysis. You make decisions based on data, not hunches. Experience building reports or dashboards to track marketing KPIs is important. Familiarity with concepts like lead scoring, attribution modeling, A/B testing, and ROI calculation is expected. • Project Management: Strong organizational skills to manage multiple campaigns and content pieces simultaneously. Ability to coordinate with cross-functional teams (sales, technical SMEs, external agencies or freelancers) and hit deadlines. You can run a project from idea to execution and follow-up analysis without dropping the ball. • Collaboration & Culture Fit: Excellent interpersonal skills – you can rally a team around an idea and communicate with executives, salespeople, and engineers alike. We value someone who is proactive, creative, and not afraid to share bold ideas. At the same time, you should be open to feedback and ready to iterate. • Education: Bachelor’s degree in Marketing, Business, Communications or a related field is preferred, not required. Certifications in digital marketing (Google Ads, HubSpot Inbound, etc.) or continued education in marketing analytics are a plus. What matters most is your proven ability to drive results and adapt in a fast-moving tech marketing landscape. Additional Information Compensation & benefits • Competitive compensation • Comprehensive benefits (medical, retirement, PTO, professional development). • Mission‑driven work that directly strengthens the national security supply chain. Apply tot his job