Marketing Manager, BFA Global
About us BFA Global is a social enterprise working at the intersection of finance, technology, and development. We combine research, advisory, venture building, and investment to build systems that expand access, resilience, and opportunity for underserved people. We work with financial institutions, governments, investors, and startups across Africa, Asia, and Latin America. Our focus areas include inclusive finance, climate resilience, livelihoods, and food systems. Increasingly, our work is focused on making artificial intelligence accessible to all, across these focus areas. About the Role We are looking for a Marketing Manager who will lead from the front. This is a build-and-execute role and a core function for the growth of BFA Global. You will be responsible for shaping how BFA Global shows up in the market, translating our work into clear narratives, and converting visibility into real opportunities. You will strengthen brand positioning, partner engagement, and thought leadership in global development and startup ecosystems. You will work directly with leadership and delivery teams to position BFA Global with the right partners, at the right moments, with the right message. What you'll do You will translate complex work into clear, compelling communication. Our work is often technical and multi-layered. Your role is to make it understandable and relevant to decision-makers without diluting substance. You will drive digital growth. This includes managing our presence across web, email, and social channels, and running targeted campaigns linked to priority business development efforts. You will test, learn, and improve continuously. You will support partner and project visibility. Much of our work is multi-stakeholder. You will help ensure that we show up well with donors, partners, and clients, and that our work is visible where it matters. You will build and manage a small team over time, and work closely with colleagues across regions and practices. Marketing Strategy & Brand Leadership Design and execute comprehensive marketing and communications strategies aligned with organizational goals and the Vision 2030 of the company Shape brand positioning, messaging, and storytelling across global programs Ensure marketing is driving top-of-the-funnel revenue pipeline development using best practises Ensure consistency of brand voice across digital and offline channels Create thought leadership narratives to elevate the brand positioning Content & Communications Create and support the creation of high-quality content (reports, blogs, case studies, social media, website) Ensure thought leadership from BFA Global is well-positioned and well-received through engaging narratives using various media types Manage editorial calendar across the organisation's projects and corporate needs Digital Marketing & Growth Lead digital campaigns (social media, email, web, SEO) Use data-driven approaches to test and optimize growth channels and campaigns Track KPIs (engagement, reach, conversions) and iterate strategies Stakeholder & Partner Engagement Manage communications with partners, donors, startups, and internal teams Support external visibility of BFA Global and its portfolio companies Coordinate communications for multi-stakeholder projects Team Leadership & Collaboration Lead and mentor marketing/communications staff Collaborate cross-functionally with research, advisory, and investment teams Work closely with global teams across regions Qualifications & Requirements Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred) 6-10+ years of experience in marketing, communications, or brand strategy Proven experience in developing and executing marketing strategies Strong background in digital marketing and content strategy Experience in reporting results using Google Analytics/G4, LinkedIn and other digital platforms Experience in consulting, development, fintech, or social impact sectors is a plus You are a strong writer. You can take complex ideas and express them clearly, without jargon You are data-oriented. You track what you do, and you adjust based on evidence You are comfortable working across teams and geographies, and can manage multiple priorities without losing clarity Key Skills Passionate Strategic thinking and storytelling Data-driven marketing and experimentation mindset Stakeholder management and cross-functional collaboration Strong writing and communication skills Ability to simplify complex ideas for diverse audiences Spanish a plus Anticipated Start Date: As soon as possible Preferred location: India, Kenya, Spain Candidates must have local work permits. Compensation will be commensurate with experience. Only shortlisted candidates who provide the required information will be contacted for follow-up. At BFA, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, military, and veteran status, and any other characteristic protected by applicable law. BFA believes that diversity and inclusion among our teammates are critical to our success as a global company. We seek to recruit, develop and retain the most talented people from a diverse candidate pool and to carry out the best inclusion work we undertake. *BFA will not sponsor work permits. **BFA will not pay for relocation expenses.