Marketing Generalist / Campaign Manager (B2B SaaS, Part-Time)
Summary
We’re a B2B SaaS company focused on helping IT and internal support teams manage requests and workflows directly in Slack and Microsoft Teams. We’re looking for a part-time Marketing Generalist / Campaign Manager to support execution across multiple marketing initiatives. This role is ideal for someone who can operate across channels, manage campaigns end-to-end, and keep things moving without heavy oversight.
Scope of Work
You will support a mix of ongoing marketing programs and new initiatives, including:
1. Email & Lifecycle
- Build and schedule newsletters and product emails
- QA links, UTMs, and segmentation
- Support basic lifecycle workflow execution (HubSpot)
2. Events (Virtual + In-Person)
- Assist with event coordination (landing pages, emails, reminders)
- Support logistics for sponsored events (e.g., Zendesk Relate)
- Ensure follow-ups are executed post-event
3. Community / Ambassador Program
- Help coordinate a small Slack-based ambassador program
- Track activity (mentions, intros, conversations)
- Manage light communication and follow-ups
4. ABM / Outbound Support
- Assist with list building, campaign setup, and coordination
- Conduct outreach and build relationships with prospects
- Track/measure performance and experiment to improve results
5. General Campaign Support
- Help keep campaigns organized and on track
- Coordinate across tools (HubSpot, Google Docs, etc.)
- Handle ad hoc marketing tasks as needed
Travel & Events - This role includes occasional in-person event support. For event weeks, you'll bill active hours only — travel time to/from the event and on-site working hours. Downtime, meals, and evenings are not billable. We'll align on expected hours before each event.
Time Commitment:
Estimated ~10–15 hours per week (~40–60 hours/month), broken down roughly as:
- Newsletter: ~4 hrs/month
- Ambassador program: ~8 hrs/month
- Events (Slack + sponsored): ~15 hrs/month
- ABM support: ~15 hrs/month
- Meetings + coordination: ~4 hrs/month
- Misc / ad hoc: ~5 hrs/month
What We’re Looking For
- Experience in B2B SaaS marketing (required)
- Strong attention to detail (especially with links, UTMs, and campaign setup)
- Familiarity with tools like HubSpot, Google Analytics, and basic marketing ops
- Ability to manage multiple initiatives without dropping things
- Strong written communication and organizational skills
- Comfortable working asynchronously with minimal oversight
Nice to Have
- Experience with Slack/Teams ecosystems
- Event marketing experience
- Basic understanding of lifecycle marketing / segmentation
- Experience supporting ABM or outbound campaigns
Working Style
- You’ll work directly with the Head of Marketing (strategy + direction provided)
- Your role is execution, coordination, and making sure things actually get done
- We value reliability, clarity, and follow-through over creativity for this role
We’re a B2B SaaS company focused on helping IT and internal support teams manage requests and workflows directly in Slack and Microsoft Teams. We’re looking for a part-time Marketing Generalist / Campaign Manager to support execution across multiple marketing initiatives. This role is ideal for someone who can operate across channels, manage campaigns end-to-end, and keep things moving without heavy oversight.
Scope of Work
You will support a mix of ongoing marketing programs and new initiatives, including:
1. Email & Lifecycle
- Build and schedule newsletters and product emails
- QA links, UTMs, and segmentation
- Support basic lifecycle workflow execution (HubSpot)
2. Events (Virtual + In-Person)
- Assist with event coordination (landing pages, emails, reminders)
- Support logistics for sponsored events (e.g., Zendesk Relate)
- Ensure follow-ups are executed post-event
3. Community / Ambassador Program
- Help coordinate a small Slack-based ambassador program
- Track activity (mentions, intros, conversations)
- Manage light communication and follow-ups
4. ABM / Outbound Support
- Assist with list building, campaign setup, and coordination
- Conduct outreach and build relationships with prospects
- Track/measure performance and experiment to improve results
5. General Campaign Support
- Help keep campaigns organized and on track
- Coordinate across tools (HubSpot, Google Docs, etc.)
- Handle ad hoc marketing tasks as needed
Travel & Events - This role includes occasional in-person event support. For event weeks, you'll bill active hours only — travel time to/from the event and on-site working hours. Downtime, meals, and evenings are not billable. We'll align on expected hours before each event.
Time Commitment:
Estimated ~10–15 hours per week (~40–60 hours/month), broken down roughly as:
- Newsletter: ~4 hrs/month
- Ambassador program: ~8 hrs/month
- Events (Slack + sponsored): ~15 hrs/month
- ABM support: ~15 hrs/month
- Meetings + coordination: ~4 hrs/month
- Misc / ad hoc: ~5 hrs/month
What We’re Looking For
- Experience in B2B SaaS marketing (required)
- Strong attention to detail (especially with links, UTMs, and campaign setup)
- Familiarity with tools like HubSpot, Google Analytics, and basic marketing ops
- Ability to manage multiple initiatives without dropping things
- Strong written communication and organizational skills
- Comfortable working asynchronously with minimal oversight
Nice to Have
- Experience with Slack/Teams ecosystems
- Event marketing experience
- Basic understanding of lifecycle marketing / segmentation
- Experience supporting ABM or outbound campaigns
Working Style
- You’ll work directly with the Head of Marketing (strategy + direction provided)
- Your role is execution, coordination, and making sure things actually get done
- We value reliability, clarity, and follow-through over creativity for this role