Marketing & Communications Representative

Role: Marketing & Communications Representative FLSA: PartTime | Hourly | Non-Exempt Location: Remote Why Join Virtual Peace of Mind (VPM)? Transforming Access to Youth Mental Health through Virtual Care Virtual Peace of Mind (VPM) is a fast-growing, fully remote private mental health practice dedicated to providing compassionate, evidence-based care across multiple states. Our mission is to empower clinicians with the flexibility, resources, and support they need to deliver exceptional care — while advancing equitable mental health access for all. Role Overview: The Marketing & Communications Representative plays a central role in shaping how VPM presents itself to clients, stakeholders, and the community. This position manages all marketing channels—including social media, print materials, website updates, and community engagement—to ensure consistent brand messaging and effective outreach. The ideal candidate is creative, detail-oriented, and confident in developing, implementing, and monitoring marketing strategies that support practice growth, client engagement, and brand awareness. Key responsibilities include but limited to: Digital Marketing & Social Media Management • Develop, schedule, and manage social media content across all platforms (Facebook, Instagram, LinkedIn, TikTok optional). • Create campaigns promoting VPM services, clinician expertise, client education, and organizational milestones. • Analyze engagement metrics to optimize content performance and audience reach. • Ensure all content reflects VPM’s brand voice, professionalism, and mission-driven identity. Website & Online Presence Oversight • Coordinate with IT and web developers to update website content, images, service descriptions, announcements, and landing pages. • Ensure website messaging stays current, accurate, and aligned with organization goals. • Assist in maintaining SEO performance through keyword optimization and content freshness. Print & Materials Development • Create brochures, flyers, rack cards, banners, and marketing packets for events or referral partners. • Ensure print materials are professionally branded and consistent across all platforms. • Manage printing timelines, digital versions, and distribution. Brand Messaging & Communications • Maintain consistency in brand identity across all visual and written content. • Draft scripts, talking points, email announcements, and presentation materials for leadership. • Assist in developing marketing messaging for new programs, initiatives, or partnerships. Community Outreach & Engagement Support • Represent VPM in local events, health fairs, and networking opportunities (virtual or in-person as needed). • Support referral-building strategies with schools, community agencies, and professionals. • Develop outreach materials tailored to specific audiences (parents, clinicians, schools, etc.). Strategy & Growth Contributions • Assist leadership in creating quarterly and annual marketing strategies. • Track and analyze KPIs such as lead generation, referral trends, social media analytics, and website traffic. • Present insights and recommendations during leadership meetings. Internal Collaboration • Work closely with the CEO, Program Operations Officer, clinical team, and administrative staff to ensure messaging accuracy and timely communication. • Coordinate with the administrative team to support internal communications and announcements. Qualifications & Preferred Experience: • Bachelor’s degree in Marketing, Communications, Digital Media, Graphic Design, or a related field preferred. • Minimum 2 years of marketing experience, preferably in healthcare, behavioral health, or service-based organizations. • Strong skills in Canva, Adobe Creative Suite (optional), and social media scheduling platforms. • Excellent written and verbal communication skills. • Understanding of branding, public relations, and digital engagement trends. • Experience with website editors (WordPress, Wix, Squarespace, etc.) preferred. • Strong organizational skills with the ability to multitask and manage deadlines. • Ability to work independently, take initiative, and contribute creative ideas. Compensation & Benefits: • Salary Range: Up to $30p/hour- based on experience. • Retirement: 401(k) with up to 3% employer match • Health: Individual Coverage HRA (ICHRA) stipend up to $150/month toward health insurance premiums What Makes VPM Different - Our Values! • Mission-Driven Impact: Join a pioneering, VDOE-endorsed initiative transforming school-based mental health delivery across Virginia — ensuring access, equity, and positive outcomes for every student. • Leadership & Growth: Contribute to shaping and scaling an innovative, state-supported care model. Licensed clinicians may take on leadership or consulting roles as the program expands. • Flexible Remote Environment: Enjoy a fully remote, flexible work model that allows you to balance meaningful clinical work with personal well-being. • Collaborative, Supportive Culture: Be part of a multidisciplinary, mission-driven team that values integrity, empathy, and shared learning. • Professional Development: Access ongoing CEU opportunities, leadership training, and exposure to state and national initiatives advancing youth mental health. Equal Employment Opportunity (EEO) Statement: VPM is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive, equitable environment for all employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, national origin, age, disability, veteran status, or any other legally protected characteristic. ADA Accommodation Statement: VPM is committed to providing reasonable accommodations for qualified individuals with disabilities and applicants with disabilities. If you require an accommodation to complete the application process, participate in an interview, or perform essential job functions, please contact HR at [email protected] to request assistance. All accommodation requests are handled confidentially and in accordance with applicable law. If qualified for a role, our talent acquisition team will contact you. Please only reach out if accommodation with the application/interviewing process is required. Employment Eligibility & Compliance: All offers of employment are contingent upon the successful completion of a background check, verification of licensure (as applicable), and eligibility to work in the United States without company-sponsorship. VPM complies fully with all applicable federal, state, and local laws governing nondiscrimination, confidentiality, and data privacy, including HIPAA, FERPA, and state-specific clinical/employment regulations. Apply tot his job