Marketing Campaign Manager (Remote)
About the position
First American Title is seeking an experienced Marketing Campaign Manager to lead and execute strategic initiatives that generate demand, drive leads, and grow revenue. This role owns the development, execution and optimization of integrated programs – new and existing – across digital, email, social, paid media and events. They will work closely with product marketing, sales, operations and creative teams to develop and implement campaigns and supporting sales materials, and track and optimize performance to achieve measurable results. The ideal candidate is a data-driven marketer, experienced in goal setting and KPI management, with a passion for innovation and collaboration, and the ability to craft and deliver effective campaigns targeting key customer segments. Marketing Campaign Manager will run cross-channel campaigns that move the needle on pipeline and brand awareness.
Responsibilities
• Plan, execute and measure integrated campaigns (web, email, social, paid, events), leveraging marketing automation platforms to design, execute, and optimize, driving lead generation, nurturing prospects, improving conversion rates, and growing wallet share with existing customers
• Work closely and collaboratively with product, sales, operations, business leadership, and design teams
• Manage external vendors / agencies as needed
• Track KPIs and report campaign effectiveness to leadership
Requirements
• Bachelor’s degree and 7-10 years marketing experience
• Experience running B2B campaigns across multiple audiences
• Experience with Salesforce, MarketingCloud, HubSpot and Google Analytics
• Strong project management skills
• Data-first mindset; ability to set up tracking and attribution
• Excellent writing, communication, and presentation skills
• Ability to influence without authority and collaborate with others
• Established history of effective, ROI-driven marketing and sales support, and lead generation
• Knowledge and understanding of media and media buying
Nice-to-haves
• Real estate, title insurance, or underwriting experience preferred
Benefits
• Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
Apply tot his job
Apply To this Job
First American Title is seeking an experienced Marketing Campaign Manager to lead and execute strategic initiatives that generate demand, drive leads, and grow revenue. This role owns the development, execution and optimization of integrated programs – new and existing – across digital, email, social, paid media and events. They will work closely with product marketing, sales, operations and creative teams to develop and implement campaigns and supporting sales materials, and track and optimize performance to achieve measurable results. The ideal candidate is a data-driven marketer, experienced in goal setting and KPI management, with a passion for innovation and collaboration, and the ability to craft and deliver effective campaigns targeting key customer segments. Marketing Campaign Manager will run cross-channel campaigns that move the needle on pipeline and brand awareness.
Responsibilities
• Plan, execute and measure integrated campaigns (web, email, social, paid, events), leveraging marketing automation platforms to design, execute, and optimize, driving lead generation, nurturing prospects, improving conversion rates, and growing wallet share with existing customers
• Work closely and collaboratively with product, sales, operations, business leadership, and design teams
• Manage external vendors / agencies as needed
• Track KPIs and report campaign effectiveness to leadership
Requirements
• Bachelor’s degree and 7-10 years marketing experience
• Experience running B2B campaigns across multiple audiences
• Experience with Salesforce, MarketingCloud, HubSpot and Google Analytics
• Strong project management skills
• Data-first mindset; ability to set up tracking and attribution
• Excellent writing, communication, and presentation skills
• Ability to influence without authority and collaborate with others
• Established history of effective, ROI-driven marketing and sales support, and lead generation
• Knowledge and understanding of media and media buying
Nice-to-haves
• Real estate, title insurance, or underwriting experience preferred
Benefits
• Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
Apply tot his job
Apply To this Job