Marketing Campaign Coordinator (R-17355)
Why We Work at Dun & BradstreetDun & Bradstreet combines global data and local expertise to help clients make smarter decisions. With 6,000+ people in 31 countries, we are a team of diverse thinkers and problem solvers who all share a common curiosity: to find new ways to turn data into value. If you share this curiosity and want to be part of a future-ready company, come join us! Learn more at dnb.com/careers.The Industry Marketing Campaign Coordinator will be fundamental to driving business revenues through the successful coordination and delivery of our key integrated demand generation campaigns targeting specific industry verticals. This role reports into the Senior Integrated Marketing Manager for Verticals and works with a varied group of stakeholders across the business, including Marketing, Operations, Website development, Content, Branding and Sales teams. Key responsibilities
Work closely with the Senior Integrated Marketing Manager (IMM) for Industry Verticals to understand campaign plans, goals, and strategies for different industries, then coordinate and execute multi-channel demand generation campaigns to drive business revenue.
Build out a rolling campaign calendar for selected industries, and update campaign checklists, briefs, and processes in accordance with best practices and business needs.
Gather requirements of all digital campaign elements using campaign checklist. This will include but not be limited to: data lists, email copy, nurture flow plans, creative elements for email banners, landing pages and ads, ad copy for social and paid.
Create content (with support from agencies where needed) to support demand generation campaigns, and which enables our sales teams to have conversations with contacts in selected industry verticals
Execute emails & nurture flows related to marketing campaigns using our Marketing Automation system (Marketo).
Work closely with Paid Media team to execute campaign related paid media tactics.
Work with Web team to create / update specific web pages for industry verticals, and campaign landing pages with gated content or trials leveraging Marketo forms (with Operations and Web team support).
Work closely with the Operations Manager to ensure the data connections are QA and tested before campaign launch, and that all ROI Tracking is in place.
Look for ways to optimise campaign performance and run A/B testing components as part of each campaign.
Work with and share campaign elements with international marketing stakeholders where relevant. Key requirements
1-2 years’ experience in a similar marketing/demand coordinator role for a B2B organization or relevant degree
Some experience of executing email campaigns using a Marketing Automation system, preferably Marketo
Experience of running events and webinars
Experience editing text or web copy
Prior experience of working in an international B2B organisation and working closely with other centralised teams (web, creative, operations) across regions would be an advantage
Ability to work quickly and under pressure
Hands on experience of project management tools (e.g. JIRA), and CRM tools is desirable
Show an ownership mindset in everything you do. Be a problem solver, be curious and be inspired to take action. Be proactive, seek ways to collaborate and connect with people and teams in support of driving success.
Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.
Hybrid position based in our London, Paddington office 3 days a week and 2 from home. Additional Information
All Dun & Bradstreet job postings can be found at https://www.dnb.com/about-us/careers-and-people/joblistings.html and https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.
Notice to Applicants: Please be advised that this job posting page is hosted and powered by Lever. Your use of this page is subject to Lever's Privacy Notice and Cookie Policy, which governs the processing of visitor data on this platform.
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Work closely with the Senior Integrated Marketing Manager (IMM) for Industry Verticals to understand campaign plans, goals, and strategies for different industries, then coordinate and execute multi-channel demand generation campaigns to drive business revenue.
Build out a rolling campaign calendar for selected industries, and update campaign checklists, briefs, and processes in accordance with best practices and business needs.
Gather requirements of all digital campaign elements using campaign checklist. This will include but not be limited to: data lists, email copy, nurture flow plans, creative elements for email banners, landing pages and ads, ad copy for social and paid.
Create content (with support from agencies where needed) to support demand generation campaigns, and which enables our sales teams to have conversations with contacts in selected industry verticals
Execute emails & nurture flows related to marketing campaigns using our Marketing Automation system (Marketo).
Work closely with Paid Media team to execute campaign related paid media tactics.
Work with Web team to create / update specific web pages for industry verticals, and campaign landing pages with gated content or trials leveraging Marketo forms (with Operations and Web team support).
Work closely with the Operations Manager to ensure the data connections are QA and tested before campaign launch, and that all ROI Tracking is in place.
Look for ways to optimise campaign performance and run A/B testing components as part of each campaign.
Work with and share campaign elements with international marketing stakeholders where relevant. Key requirements
1-2 years’ experience in a similar marketing/demand coordinator role for a B2B organization or relevant degree
Some experience of executing email campaigns using a Marketing Automation system, preferably Marketo
Experience of running events and webinars
Experience editing text or web copy
Prior experience of working in an international B2B organisation and working closely with other centralised teams (web, creative, operations) across regions would be an advantage
Ability to work quickly and under pressure
Hands on experience of project management tools (e.g. JIRA), and CRM tools is desirable
Show an ownership mindset in everything you do. Be a problem solver, be curious and be inspired to take action. Be proactive, seek ways to collaborate and connect with people and teams in support of driving success.
Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.
Hybrid position based in our London, Paddington office 3 days a week and 2 from home. Additional Information
All Dun & Bradstreet job postings can be found at https://www.dnb.com/about-us/careers-and-people/joblistings.html and https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.
Notice to Applicants: Please be advised that this job posting page is hosted and powered by Lever. Your use of this page is subject to Lever's Privacy Notice and Cookie Policy, which governs the processing of visitor data on this platform.
#LI-DNI
Apply Now