Marketing Automation Specialist

Lafayette Federal Credit Union is a recognized employer committed to excellence and community service. They are seeking a Marketing Automation Specialist to optimize the HubSpot suite, enhance lead generation, and improve member engagement through effective marketing strategies. Responsibilities Support the primary architect in developing and documenting the HubSpot system design Provide input on design decisions to ensure scalable solutions that integrate with existing systems Design and configure custom objects and properties in HubSpot for assigned sections Collaborate with the team to design and document workflows, pipelines, and automation processes Ensure that designed processes meet business requirements and support operational efficiency Implement HubSpot system components, including pipelines, workflows, and automation Ensure alignment of technical aspects with the overall architecture and business requirements Assist with special projects and initiatives as needed Manage and optimize HubSpot's CRM and marketing automation platform, including contact management, lead scoring, and segmentation Develop and implement strategies to drive lead generation using HubSpot tools such as forms, landing pages, and CTAs Execute email marketing campaigns, including building email templates, segmentation, and A/B testing Collaborate with the sales team to optimize the use of HubSpot's CRM features, including pipeline management, deal tracking, and sales reporting Define reporting requirements and develop custom reports and dashboards Set up, track and analyze marketing metrics, campaign performance, and lead attribution using HubSpot's reporting and analytics tools Ensure data integrity and accuracy for reporting and analytics purposes Assist in defining and implementing integration strategies using iPaaS and custom-built solutions Ensure seamless data flow between HubSpot and other systems Maintain and clean HubSpot databases to ensure accurate and up-to-date member and prospect information Participate in cross-departmental meetings, collaborating with team members to understand their department’s unique needs Assist in developing training guides and FAQs for credit union staff Apply best practices and standards for HubSpot implementation Participate in testing and validation to ensure the system meets business requirements Stay updated on the latest HubSpot features, tools, and industry best practices Provide day-to-day administrative support for the HubSpot platform Skills Bachelor's degree in marketing, Business, or a related field At least one (1) year of experience working with HubSpot as a specialist or administrator In-depth knowledge of HubSpot's CRM and marketing automation features Strong analytical skills and the ability to track and interpret marketing metrics Experience with HubSpot integrations, data management, and ensuring data accuracy Excellent communication and collaboration skills HubSpot certifications (such as HubSpot Marketing Software Certification) are a plus Benefits Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan) Fully funded deductible (HMO Plan) 401k employer matching contribution Income protection with life insurance, short and long-term disability Paid time off, holiday leave & birthday leave Educational assistance Commuter benefits program and more! Company Overview Lafayette Federal Credit Union is a finance solution firm that offers online banking, investment & loans for commercial & personal purposes. It was founded in 1935, and is headquartered in Rockville, Maryland, USA, with a workforce of 51-200 employees. Its website is Company H1B Sponsorship Lafayette Federal Credit Union has a track record of offering H1B sponsorships, with 2 in 2025, 4 in 2024, 2 in 2023, 1 in 2022, 3 in 2021. Please note that this does not guarantee sponsorship for this specific role.