Marketing Audence Strategy Lead-Vice President
About the position
The Marketing Audience Strategy Lead will play a pivotal role in guiding the marketing audience vision for Consumer and Community Banking at J.P. Morgan Chase. This position involves collaborating with various teams to develop and implement strategies that modernize audience management and enhance customer engagement across multiple platforms and channels. The lead will be responsible for understanding the current marketing ecosystem, drafting strategic plans, and driving initiatives that align with the firm's customer-centric vision.
Responsibilities
• Support Marketing Audience Modernization across Consumer & Community Banking by partnering with Data & Analytics, Line of Business Marketing Teams, Performance Marketing, Finance, Product, and Technology.
,
• Assist in developing a shared omni-channel vision for defining, managing, and executing marketing audiences across platforms, channels, and products.
,
• Draft strategic and executable plans, including timelines, resource requirements, and dependencies for creating data features and foundational populations across Marketing LOBs.
,
• Partner with D&A Audience Management and Performance Marketing Execution to develop processes and controls for target state Audience Definition and Management.
,
• Scope problems, identify major issues, and design solutions to quantify potential bottom-line impact.
,
• Assist with interim strategy development for managing audiences for existing campaigns.
,
• Draft business cases for Audience Modernization efforts, ensuring economic value is driven by key capabilities.
Requirements
• 6+ years of marketing or equivalent experience, with expertise in marketing, product, and/or innovation.
,
• Experience in driving marketing/digital transformation and change management within a large organization.
,
• Strong analytical, problem-solving, and planning skills.
,
• Ability to develop strong partnerships and work collaboratively as a team player.
,
• Excellent written and oral communication skills, highly proficient in Microsoft Suite (Excel, PowerPoint, Word).
,
• Experience delivering key results in a data-driven environment using systems such as Tableau, Adobe Analytics, and API data sets.
Nice-to-haves
• Consulting or financial services industry experience.
,
• Ability to advocate for customer experience and champion seamless user experiences across all assets and channels.
,
• Strong collaboration and partnership skills with cross-functional teams including design, research, digital, and technology.
Benefits
• Comprehensive health care coverage
,
• On-site health and wellness centers
,
• Retirement savings plan
,
• Backup childcare
,
• Tuition reimbursement
,
• Mental health support
,
• Financial coaching
Apply Now
The Marketing Audience Strategy Lead will play a pivotal role in guiding the marketing audience vision for Consumer and Community Banking at J.P. Morgan Chase. This position involves collaborating with various teams to develop and implement strategies that modernize audience management and enhance customer engagement across multiple platforms and channels. The lead will be responsible for understanding the current marketing ecosystem, drafting strategic plans, and driving initiatives that align with the firm's customer-centric vision.
Responsibilities
• Support Marketing Audience Modernization across Consumer & Community Banking by partnering with Data & Analytics, Line of Business Marketing Teams, Performance Marketing, Finance, Product, and Technology.
,
• Assist in developing a shared omni-channel vision for defining, managing, and executing marketing audiences across platforms, channels, and products.
,
• Draft strategic and executable plans, including timelines, resource requirements, and dependencies for creating data features and foundational populations across Marketing LOBs.
,
• Partner with D&A Audience Management and Performance Marketing Execution to develop processes and controls for target state Audience Definition and Management.
,
• Scope problems, identify major issues, and design solutions to quantify potential bottom-line impact.
,
• Assist with interim strategy development for managing audiences for existing campaigns.
,
• Draft business cases for Audience Modernization efforts, ensuring economic value is driven by key capabilities.
Requirements
• 6+ years of marketing or equivalent experience, with expertise in marketing, product, and/or innovation.
,
• Experience in driving marketing/digital transformation and change management within a large organization.
,
• Strong analytical, problem-solving, and planning skills.
,
• Ability to develop strong partnerships and work collaboratively as a team player.
,
• Excellent written and oral communication skills, highly proficient in Microsoft Suite (Excel, PowerPoint, Word).
,
• Experience delivering key results in a data-driven environment using systems such as Tableau, Adobe Analytics, and API data sets.
Nice-to-haves
• Consulting or financial services industry experience.
,
• Ability to advocate for customer experience and champion seamless user experiences across all assets and channels.
,
• Strong collaboration and partnership skills with cross-functional teams including design, research, digital, and technology.
Benefits
• Comprehensive health care coverage
,
• On-site health and wellness centers
,
• Retirement savings plan
,
• Backup childcare
,
• Tuition reimbursement
,
• Mental health support
,
• Financial coaching
Apply Now