Marketing and Sales Automation Administrator

Key Responsibilities Marketing & Sales Campaign Orchestration Coordinate the planning, execution, and results analysis of marketing campaigns. Maintain all communication, campaigns, & events on the CRM. Collaborate with internal teams and external vendors to ensure timely delivery of marketing materials, such as brochures, advertisements, and promotional items. Create campaign schedules, track progress, and report on key performance indicators. Design, execute, and oversee AI sales development resources including email and telephone agents Shipment of resources as needed (textbooks, gifts, etc.) AI Strategy & Adoption Treat AI adoption as a strategic imperative — embedding AI tools throughout the marketing lifecycle from content creation and campaign planning through execution and reporting. Leverage AI tools to scale marketing capacity, enabling a small Sales and Marketing team to support a large addressable market without linear headcount growth. Continuously evaluate and implement AI tools that accelerate content generation, campaign planning, execution, and analysis. Create narrative content and optimize websites for AI Search Engine Optimization (SEO) Apply AI to extract insight from campaign and industry data - identifying patterns, risk indicators, and customer engagement trends that inform strategic and operational sales decisions. Support team efforts to embed AI into team workflows, with measurable adoption expectations and AI fluency as an explicit component of team performance. Digital Marketing and Content Creation Monitor and analyze website and social media traffic and user engagement metrics. Collaborate with internal subject matter experts to create regular blog posts and social media posts, with content relevant and useful to our target market. Manage social media accounts, including content scheduling, community engagement, and performance tracking. Coordinate with our web design team to make updates to our product and commercial websites. Maintain and update content repositories, including marketing collateral, images, and videos. Event and Trade Show Coordination Assist in planning and coordinating marketing events, trade shows, and conferences. Manage logistics , including booth setup, collateral preparation, and coordination with vendors. Track event budgets, evaluate event success, and provide post-event reports. Attending events and tradeshows and conferences as required Administrative Support Provide general administrative support to the marketing team, including scheduling meetings, organizing documents, and managing calendars, shipments. Maintain marketing databases, contact lists, and project documentation. Organizing conferences and events. Internal Communication & Admin Create and maintain marketing/communications strategy . Creating and maintaining marketing/communications budgets and actuals . Applying for grant awards. Maintaining marketing budgets and ROI calculations . Maintain the conversion ratio for all conferences / campaigns and other marketing initiatives