Marketing Analytics Consultant
Job Description:
• Design and implement marketing analytics frameworks to measure performance across channels
• Set up and manage tracking systems (e.g., GA4, AppsFlyer, Segment, Mixpanel)
• Build and maintain dashboards and reporting to monitor KPIs and campaign performance
• Analyze data across paid, organic, lifecycle, and product channels to identify insights and opportunities
• Develop and refine attribution models to better understand channel impact
• Support Media Mix Modeling (MMM) and other advanced measurement approaches
• Partner with marketing, product, and data teams to ensure data accuracy and alignment
• Translate data into clear recommendations for stakeholders
Requirements:
• Strong foundation in marketing analytics and performance measurement
• Experience with analytics and attribution tools (e.g., GA4, AppsFlyer, Mixpanel, Amplitude, Segment)
• Experience building dashboards using tools such as Looker, Tableau, or similar
• Familiarity with attribution methodologies (multi-touch attribution, incrementality testing, MMM)
• Ability to synthesize large datasets into actionable insights
• Strong communication skills with the ability to present findings clearly to stakeholders
• Comfort working across multiple channels and marketing functions
Benefits:
Apply tot his job
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• Design and implement marketing analytics frameworks to measure performance across channels
• Set up and manage tracking systems (e.g., GA4, AppsFlyer, Segment, Mixpanel)
• Build and maintain dashboards and reporting to monitor KPIs and campaign performance
• Analyze data across paid, organic, lifecycle, and product channels to identify insights and opportunities
• Develop and refine attribution models to better understand channel impact
• Support Media Mix Modeling (MMM) and other advanced measurement approaches
• Partner with marketing, product, and data teams to ensure data accuracy and alignment
• Translate data into clear recommendations for stakeholders
Requirements:
• Strong foundation in marketing analytics and performance measurement
• Experience with analytics and attribution tools (e.g., GA4, AppsFlyer, Mixpanel, Amplitude, Segment)
• Experience building dashboards using tools such as Looker, Tableau, or similar
• Familiarity with attribution methodologies (multi-touch attribution, incrementality testing, MMM)
• Ability to synthesize large datasets into actionable insights
• Strong communication skills with the ability to present findings clearly to stakeholders
• Comfort working across multiple channels and marketing functions
Benefits:
Apply tot his job
Apply To this Job