Market Research Analyst/Sr. Analyst - TV Content Testing

National Research Group is a leading global insights and strategy firm focused on content, culture, and technology. They are seeking a Research Analyst or Senior Analyst to join their Entertainment team, focusing on TV series content testing and development to help shape impactful series for clients. Responsibilities Support quantitative and qualitative research projects focused on TV series content, including but not limited to pilots and multi episodes/binge testing Manage the end-to-end process of quantitative and qualitative research projects, including proposal support, questionnaire and discussion guide development, data analysis and storytelling Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines Build relationships through effectively managing day-to-day client interaction and supporting the resolution of client issues and concerns Drive successful project execution, collaborating with senior team members and providing input and support to junior team members on quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy Skills 1-2+ years of experience working in consumer insights, consumer research or in a strategy role B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field In-depth understanding and experience with a range of complex qualitative and quantitative research methodologies Strong foundation in custom research, including survey writing, data tab review, quality control, and analytical rigor Ability to adapt, think critically, and solve problems in a fast-paced, client-centric environment Strong communication and storytelling skills to craft compelling narratives from complex data Internally-motivated self-starter who continuously strives to get things done well Comfortable adapting to the fast pace of entertainment research, including shifting timelines and occasional off-hours work Experience nurturing and building relationships with clients, understanding their goals Expert at working with data to identify trends and insights, including both structured and unstructured data Advanced data visualization skills using tools such as Excel, PowerPoint, Google Docs and Slides Experience with statistical significance testing, correlation analysis, and multivariate analysis techniques Genuine interest in seeking information on the 'whys' and understanding consumer behavior Successfully manages time and multiple competing priorities to ensure deadlines are always met Hawk-eyed attention to detail focused on ensuring high levels of quality control and reporting Team player who is able to work collaboratively and harmoniously within a team Strong focus on entertainment, especially in content testing Additional degrees beyond B.A./B.S. are welcome Experience with statistical packages, like SPSS or Q Benefits Flexible/Remote work with optional usage of our great offices in Culver City Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s Medical, Dental, and Vision Insurance Plans 401K with company match Generous paid Parental Leave Regular performance evaluations with opportunities for promotions and merit increases Educational and training reimbursement plan and other training and professional development opportunities Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more) Resources available for mental health, inclusive care and family building NRGratitude – our company-wide employee recognition program Regular team/company events and activities including annual summer and holiday parties Pet friendly headquarters and pet insurance options Company Overview NRG is a multinational insight and strategy organization at the nexus of entertainment and technology. It was founded in 1978, and is headquartered in Los Angeles, California, USA, with a workforce of 201-500 employees. Its website is Company H1B Sponsorship National Research Group has a track record of offering H1B sponsorships, with 3 in 2025, 1 in 2024, 3 in 2022. Please note that this does not guarantee sponsorship for this specific role.