MarCom Leader International (f/m/d)

Job Description SummaryWe are looking for a visionary and strategic Marketing Communications Leader to shape and execute innovative content strategies that engage our diverse international audience. This role requires a unique blend of creativity, technical expertise, and data-driven insight to develop and optimize content across digital and traditional channels.As a key member of the team, you will lead the creation of comprehensive content and campaign strategies for multiple sub-segments within our Ultrasound modality across the International Region. You will be responsible for delivering impactful, personalized content throughout the customer lifecycle—driving brand awareness, generating demand, and fostering long-term customer loyalty.The ideal candidate will possess a deep understanding of brand storytelling, content distribution, SEO, content management systems, and data analytics, with a track record of achieving measurable results in a fast-paced, evolving environment.This role remote or hybrid based in either of the mentioned countries. For France only hybrid working model in Buc near Paris/France is applicable.At GE HealthCare, our machines, our software, our solutions, our services, and our people make a genuine difference to medical professionals and patients all over the world. That’s because we never lose sight of what healthcare really needs—the human touch.Job DescriptionKey Responsibilities:Drive Promotion InitiativesDrive awareness and engagement for New Product Introductions (NPIs), product replacements, and other key initiatives across the region.Content Strategy & ExecutionDevelop and distribute engaging, relevant, and personalized content across platforms (web, articles, digital campaigns), in close collaboration with the Digital Marketing & Operations team and aligned with regional MarCom strategies.Sales EnablementCreate high-impact content for brochures, videos, and other sales tools to support commercial teams.Process OptimizationStreamline content creation, approval, and distribution workflows to enhance efficiency and reduce time-to-market.Channel Partner CollaborationFacilitate content sharing across zones and platforms to ensure consistent messaging and maximize reach.Modular Content DevelopmentDesign adaptable content modules for repurposing across various formats and platforms.Campaign Performance AnalysisMonitor and analyze campaign ROI and business outcomes to inform future strategies.Generative AI IntegrationLeverage AI tools to scale content production efficientlyEnsure ethical and brand-compliant use of AI-generated contentStay current with AI advancements to enhance content workflowsQualifications/requirements:Proven experience in Marketing Communications and Content DevelopmentFluent in English, both written and spokenSolid understanding and a creative approach to producing high-quality contentStrong project management and communication skills, especially in international, multi-country, multi-language settingsSolid understanding of digital marketing, including the ability to interpret analytics data and translate insights into content and campaign strategiesEditorial mindset with the ability to anticipate and align with audience preferencesExperience in a B2B environment, with a portfolio showcasing:Marketing content strategy developmentCampaign creationDigital promotion launchesDesired CharacteristicsStrategic thinker with creative execution capabilitiesStrong problem-solving and decision-making skills based on market and customer insightsProficiency in data analysis, reporting, and business intelligenceExcellent organizational and projectmanagement skillsFlexible and adaptable to changing priorities and multiple tasksTeam-oriented, with the ability to collaborate across diverse, cross-functional teams including sales and customer-facing rolesAbout usGE HealthCare is a leading global medical technology and digital solutions innovator with over 100 years of healthcare industry experience and around 50,000 employees globally. We enable clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by our Edison intelligence platform. We operate at the center of an ecosystem working toward precision health - digitizing healthcare, helping drive productivity and improving outcomes for patients, providers, health systems and researchers around the world.Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.GE HealthCare - Creating a world where healthcare has no limitsAdditional InformationRelocation Assistance Provided: NoOriginally posted on Himalayas

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