Managing Director, Motorsports & Outdoor Group

Managing Director, Motorsports & Outdoor Group - Remote PositionReports to Bonnier CEOAbout the Role:Bonnier's Motorsports & Outdoor Group is seeking a Managing Director to lead a portfolio of four consumer and trade event brands — the Sand Sports Super Show, Off-Road Expo, Open Season Sportsman's Expo, and Street Machine Nationals. This is a full P&L leadership role responsible for revenue growth, operational excellence, and long-term brand strategy across events that collectively engage more than one million enthusiasts annually. The ideal candidate is an experienced event operator who combines strategic vision with hands-on execution and a genuine passion for the motorsports and outdoor communities these events serve.The Ideal Candidate:A hands-on operator with a bias toward action and strong commercial instinctsComfortable in an entrepreneurial, mid-sized company environmentA decisive leader who holds teams accountable while developing talentPassion for or deep familiarity with motorsports, outdoor, or enthusiast categoriesWhat You’ll DoP&L Ownership & Financial PerformanceOwn full P&L across all four event franchises, with accountability for revenue growth, cost management, and margin expansionDevelop and manage annual operating plans and budgetsMonitor performance across all revenue streams — exhibitor sales, sponsorship, and ticket/attendance revenueIdentify and execute opportunities to improve profitability and operating leverageRevenue Leadership Drive growth across all revenue lines with direct oversight of sales team performanceEnsure strong pipeline development, consistent pacing against targets, and effective pricing and packaging strategiesOwn exhibitor and sponsorship renewal strategy, with accountability for protecting and growing the existing client baseAlign marketing and sales activity to maximize demand generation and conversion across all franchisesEvent Strategy & Portfolio ManagementSet strategic direction and competitive positioning for each event franchiseEvaluate market performance and make decisions regarding expansion, consolidation, or repositioning of underperforming eventsIdentify and execute opportunities for geographic expansion, new event launches, and format innovationOperational Oversight Ensure high-quality execution across all live events, overseeing timelines, vendor relationships, and productionNegotiate and manage multi-year venue contracts and institutional relationships, including those with state and county fairgrounds facilitiesServe as the senior escalation point for operational issues across the portfolioAttendee Experience & Community StewardshipChampion the quality and authenticity of each event as a product, recognizing that enthusiast loyalty is the foundation of long-term exhibitor and sponsor valueEnsure each franchise reflects and serves its specific community — from sand sports and off-road to street performance and hunting — with programming, activations, and experiences that deepen engagementMulti-Market Operational ComplexityManage simultaneous event production cycles across California, Ohio, Wisconsin, and Illinois, running spring through fallCoordinate staffing, vendor relationships, and logistics across multiple markets to ensure consistent execution and operational efficiencyTeam Leadership & Organizational ManagementLead and develop a cross-functional team spanning sales, marketing, and event operationsEstablish clear accountability, KPIs, and performance expectations across all functionsRecruit, develop, and retain high-performing talent; foster a culture of execution and continuous improvementData, Reporting & Decision-MakingEstablish consistent reporting across revenue pacing, attendance, and marketing performance — and use those insights to drive pricing, event optimization, and resource allocation.About You:10+ years of experience in trade shows, consumer events, or experiential marketingProven track record of owning and growing event P&Ls, including exhibitor and sponsorship revenueExperience managing multi-event or multi-market portfoliosStrong commercial instincts with a demonstrated ability to lead cross-functional teamsAbout Bonnier:Bonnier is an outdoor adventure company that fuels passion for big-game fishing, motorsports, and hunting. Through its Motorsports & Outdoor Group, Bonnier engages more than one million outdoor enthusiasts annually via a nationwide series of experiential events — including the Sand Sports Super Show, Off-Road Expo, Open Season Sportsman's Expo, Street Machine Nationals, and professional watersports shows. Bonnier also owns The Marlin Group, the world’s largest big-game fishing network, publisher of Marlin Magazine, and operator of international big-game fishing tournaments. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing. Learn more at bonniercorp.com.

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