Manager, Marketing Analytics
Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we're making better health outcomes easier to achieve.
Hims & Hers is a public company, traded on the NYSE under the ticker symbol "HIMS." To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company's outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.
About the Role:
We are looking for an experienced Manager to join our Marketing Analytics team, reporting to the Director of Marketing Analytics. This team sits inside of the Finance and Data Science organization, but partners with Marketing, Engineering, and other cross-functional teams.
As a Marketing Analytics Manager you will own measurement tools and frameworks, create and maintain reporting dashboards, and build targeting models (in partnership with Data Science). You will be expected to drive insights, make strategy recommendations, own incrementality testing and impact measurement across a variety of marketing channels and campaigns.
You Will:
• Perform deep customer analysis using advanced SQL, data modeling, and statistical techniques to surface actionable insights
• Own the design, execution, and analysis of A/B and incrementality tests across marketing campaigns to drive strategic decision-making
• Clearly communicate analysis results and develop strategies to grow the business by partnering closely with Marketing leaders
• Drive methodological improvements for existing and new solutions to assess marketing efficiency and ROI. This includes, but is not limited to MMM, MTA, Customer LTV and Churn analyses.
• Ensure data integrity and accuracy through automated reporting, alerting and the creation of cross-functional processes
• Manage and develop a team of direct reports, providing analytical guidance, setting priorities, and ensuring accountability for deliverables
• Stay updated on industry trends, best practices, and emerging technologies. Continuously seek opportunities to improve analytics processes and methodologies
You Have:
• Bachelor's or Master's degree in Computer Science, Data Analytics, Economics, or a related field
• 8+ years of Analytics experience with a focus on attribution modeling (MTA, MMM, Causal Inference, Incrementality Testing)
• 5+ years of experience in Marketing Analytics, with a track record of influencing strategy
• 3+ years of leadership experience managing an analytics team
• Expert proficiency with SQL, experience with BigQuery a plus
• Experience with dbt, Airflow, and other ETL tools
• Experience Python and/or R
• Experience with data visualization software such as Tableau or Looker
• Proficiency with A/B testing frameworks and experience interpreting complex experimental designs
• Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations
• Detail-oriented and exceptionally organized. Able to prioritize and manage multiple projects in a fast-paced, ambiguous environment
Our Benefits (there are more but here are some highlights):
• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats
We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply-even if you're not sure if your background or experience is a perfect match.
Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.
To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.
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Hims & Hers is a public company, traded on the NYSE under the ticker symbol "HIMS." To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company's outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.
About the Role:
We are looking for an experienced Manager to join our Marketing Analytics team, reporting to the Director of Marketing Analytics. This team sits inside of the Finance and Data Science organization, but partners with Marketing, Engineering, and other cross-functional teams.
As a Marketing Analytics Manager you will own measurement tools and frameworks, create and maintain reporting dashboards, and build targeting models (in partnership with Data Science). You will be expected to drive insights, make strategy recommendations, own incrementality testing and impact measurement across a variety of marketing channels and campaigns.
You Will:
• Perform deep customer analysis using advanced SQL, data modeling, and statistical techniques to surface actionable insights
• Own the design, execution, and analysis of A/B and incrementality tests across marketing campaigns to drive strategic decision-making
• Clearly communicate analysis results and develop strategies to grow the business by partnering closely with Marketing leaders
• Drive methodological improvements for existing and new solutions to assess marketing efficiency and ROI. This includes, but is not limited to MMM, MTA, Customer LTV and Churn analyses.
• Ensure data integrity and accuracy through automated reporting, alerting and the creation of cross-functional processes
• Manage and develop a team of direct reports, providing analytical guidance, setting priorities, and ensuring accountability for deliverables
• Stay updated on industry trends, best practices, and emerging technologies. Continuously seek opportunities to improve analytics processes and methodologies
You Have:
• Bachelor's or Master's degree in Computer Science, Data Analytics, Economics, or a related field
• 8+ years of Analytics experience with a focus on attribution modeling (MTA, MMM, Causal Inference, Incrementality Testing)
• 5+ years of experience in Marketing Analytics, with a track record of influencing strategy
• 3+ years of leadership experience managing an analytics team
• Expert proficiency with SQL, experience with BigQuery a plus
• Experience with dbt, Airflow, and other ETL tools
• Experience Python and/or R
• Experience with data visualization software such as Tableau or Looker
• Proficiency with A/B testing frameworks and experience interpreting complex experimental designs
• Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations
• Detail-oriented and exceptionally organized. Able to prioritize and manage multiple projects in a fast-paced, ambiguous environment
Our Benefits (there are more but here are some highlights):
• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats
We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply-even if you're not sure if your background or experience is a perfect match.
Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.
To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.
Apply tot his job
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