Manager, eCommerce & Digital Growth

About the position Zaxbys is leading a digital transformation that's redefining how guests experience fast casual dining - and we're looking for a high-performing, high-potential leader to help us write the next chapter. As the Manager, eCommerce & Digital Growth, you'll own the strategy and execution that drives traffic, sales, and profitability across our digital ecosystem - including native ordering channels, third-party delivery (3PD), and loyalty platforms. This is a rare opportunity to join a brand that's already growing fast and help accelerate it even further. You'll set ambitious goals, manage key vendor relationships, and work cross-functionally to bring new ideas to life. You'll also be hands-on in building the business case, measuring the impact, and ensuring that franchisee profitability stays at the heart of every initiative. If you're ready to step into a highly visible, high-impact role with Director and Executive potential - this is where you make your mark. As we continue to grow, our strategies have set us up for success to be the top offering in Chicken Fingerz, Boneless Wings and Zalads. We'd love to have you as part of our team! This position is based in Atlanta, GA area and allows for a hybrid work schedule that includes 3 in-office days per week. Responsibilities • Drive Digital Traffic and Sales Growth • Own the annual and quarterly digital traffic and sales plan - setting goals, identifying levers, and tracking performance against KPIs • Lead the development and execution of growth strategies across Zaxbys native digital platforms and 3PD partners to increase topline sales and guest frequency • Analyze performance and make data-driven decisions to optimize promotions, ad spend, pricing, and partnerships for both revenue growth and franchisee profitability • Fuel Search & Discovery • Manage Search Engine Optimization (SEO) agency and listings platforms to ensure every location is optimized for discovery and conversion • Implement on-page and technical SEO improvements that drive traffic and revenue • Create and refine content strategies for local store pages in partnership with Brand, UX, IT, and Franchisees • Lead Vendor and Partner Relationships • Serve as primary point of contact for digital vendors and 3PD delivery partners - holding them accountable to performance, SLAs, and shared growth goals • Collaborate with Media, Product, Operations, and IT to align partner initiatives with brand strategy and guest experience priorities • Negotiate and manage vendor budgets, ensuring resources are allocated to high ROI opportunities • Strategic Planning and Execution • Develop, socialize, and manage the opportunities roadmap and promotional calendar, balancing innovation with operational excellence • Partner with Data Science, Finance, and Loyalty teams to build performance dashboards and measure impact and National, Local, and Store levels • Lead A/B testing and data analysis to refine merchandising, UX, and conversion optimization strategies • Leadership and Collaboration • Coach and develop the eCommerce Coordinator, ensuring flawless execution of campaigns and continuous improvement in process and results • Serve as a bridge between Brand vision and Operational reality - connecting marketing, digital product, and franchise constituents around a shared growth plan • Champion digital best practices and inspire a results-driven, test and learn culture Requirements • Proven success owning a traffic or sales plan and delivering measurable revenue growth • Experience managing vendor and platform partnerships (3PD, media agencies, or digital solution providers) • Strong analytical and financial acumen - you balance bold growth goals with disciplined profitability management • Excellence communication and leadership skills - able to influence across teams and levels • Strategic mindset with a hand-on execution style - comfortable moving from the big picture to the details in the same day • Ambition to grow into a senior leadership role within a high performance digital organization • Education: Bachelor's degree in business, marketing, or related field; OR equivalent combination of education and experience • Experience: 4-7 years of experience in eCommerce, digital marketing, or growth strategy ideally in QSR, retail, or a multi-unit franchise brand Benefits • Medical, Dental and Vision insurance • Company-paid Disability, Critical Illness, and Basic Life insurance • 401K participation with Company match • 50% off meal discount at company-owned locations • Parental Leave • Child Care Assistance • Education Assistance Program • PTO and 9 Company Holidays + 2 Floating Holidays Apply tot his job