Manager, Demand Gen

About the roleWe are seeking a results-driven Demand Generation Manager to spearhead initiatives that drive inbound pipeline growth, enhance brand awareness, and contribute directly to revenue objectives. As an individual contributor, you will own and optimize demand generation strategies, leveraging your expertise in data-driven marketing to deliver measurable results. Reporting to the CMO, this role demands a combination of hands-on execution, cross-functional collaboration, and strategic insight to create impactful campaigns.This position is laser-focused on owning and achieving pipeline targets. You’ll be responsible for developing and implementing demand generation strategies across key channels, reporting on campaign performance, and refining efforts to maximize impact. In addition to driving measurable outcomes, you'll play a mentorship role, demonstrating leadership skills to inspire and guide teammates as opportunities arise. This role offers an exciting opportunity to make a tangible impact in a fast-growing company with $55M in revenue and a dynamic team of 100-500 employees.Apply if you're excited to:Create, launch, and manage multi-channel demand generation campaigns (Google Ads, social ads, email, content marketing, webinars, and events) to drive inbound pipelinePartner with Sales, BDRs, and other stakeholders to address challenges, close pipeline gaps, and ensure seamless alignment between marketing and revenue goalsShift the focus from MQLs to pipeline generation, reporting on campaign outcomes and their impact on revenue objectivesLeverage Salesforce campaigns and reporting tools to monitor inbound pipeline performance, analyze sources, and identify optimization opportunitiesConduct customer and market research to inform targeting strategies and improve demand generation effortsShare campaign stories that highlight A/B testing results, pipeline contributions, and strategic adjustments for greater ROIDevelop and manage budgets, ensuring efficient allocation of resources to meet goalsStay informed on industry trends, emerging technologies, and best practices to refine and elevate strategiesAbout You5+ years in demand generation, marketing, or related fields, with demonstrated ability to own and achieve pipeline targetsKnowledge of lead models, opportunity models, and sales capacity planning to design effective pipeline strategiesExpertise in Google Ads, social ads, HubSpot, and Salesforce (campaigns and reporting)Strong quantitative skills with a track record of using data to inform decisions and optimize campaignsProven ability to collaborate with BDRs and Sales teams to address challenges and drive measurable outcomesA self-starter with the initiative to lead by example and mentor othersExperience working in companies with 100-500 employees; familiarity with scaling in dynamic, growth-focused environmentsInternational experience is a plus but not requiredBenefits & PerksMedical coverage for employees and dependents (80-90% covered by employer)Employer HSA contribution with HDHP401(k) match up to 3.5% Dependent Care Flexible Spending Account (FSA)Dental & Vision coverage available Basic Life and AD&D InsuranceShort and Long Term DisabilityFlexible Time Off & 13 Paid Annual HolidaysPaid Parental LeavePawternity Leave, Financial Pet Adoption Support & Subsidized Pet Insurance$250 Annual Stipend for Learning and DevelopmentPetvisor is the parent company of a family of brands that includes PetDesk, Vetstoria, WhiskerCloud, Kontak, and Groomer.io. Petvisor equips veterinary practices and pet services businesses with a suite of mobile-enabled tools, facilitating better communication, service, and client retention. The company’s innovative approach supports over 10,000 veterinary clinics, 400 grooming facilities, and over 20 million pet parents globally. We are an equal opportunity and strive for a culture where everyone feels empowered to celebrate their whole, authentic selves at work. We encourage varied approaches and points of view to cultivate an inclusive workplace where difference is valued. Diversity fuels innovation and strengthens our bond with our customers and the communities we serve.Our recruiting process is rooted in “Who: The A Method of Hiring” and consists of an average 2-week hiring timeline. This standardized interview process allows candidates to answer the same questions, experience the same process, and ensure a fair performance review from multiple perspectives.Please, no external recruiters—candidate profiles submitted from external recruiting agencies will not be considered.Notice at Collection to Applicants Residing in CaliforniaDepending on your location, the California Consumer Privacy Act (CCPA) may regulate how we manage job applicants' data. Our full notice outlining how your data will be processed as part of the application procedure for application locations is available at this link. By submitting your application, you agree to our use and processing of your data as required.

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