Manager, Consumer and Service Marketing (Fixed Term Contract) Job Details | Coloplast A/S
About the position
Responsibilities
• Monitor, measure, train, coach and motivate team members to effectively engage with consumers, patient organizations, partners, and other stakeholders.
• Responsible for the creation and delivery of performance reviews and overall development of the Consumer and Service Marketing team.
• Manage the overall consumer marketing strategy including building integrated marketing campaigns both online and offline, while also guiding the implementation.
• Responsible for the overall service marketing strategy including Coloplast Professional and Coloplast Care along with the responsibility for the Shop Coloplast website and online strategy.
• Provide annual business planning for the Consumer and Service Marketing team and strategy.
• Report generation and analysis to both local and global management.
• Manage the development of consumer marketing materials including brochures, labels and kits.
• Manage the development of Coloplast Professional marketing materials.
• Manage the development of the Coloplast Care program including the addition of mental health services.
• Manage the Shop Coloplast website along with online marketing strategy.
• Monitor and analyze conversion rates, site traffic, provide insights on customer behaviour.
• Create and execute online email campaigns and organic media related to ShopColoplast.
• Work with all departments to ensure integration and optimal performance.
• Continue to enhance online shopping experience.
• Conduct regular team meetings, one on one dialogue, coaching, training which support the professional development of the team.
• Act as the Consumer and Service Marketing subject matter expert (SME) for collaboration with other departments and globally.
• Provide leadership presence throughout the department to effectively influence results, manage and report on performance of all campaigns and assess against goals (KPIs).
• Ensure team members are accountable to the Coloplast mission, policy and procedures.
• Assess competencies and implement ongoing training and development programs to continuously drive successful business results.
• Member of the Coloplast Canada Management Team; Any additional tasks as assigned.
Requirements
• 4+ years working experience in consumer marketing with key digital marketing experience (Google/Social Media. B2B, B2C).
• University Bachelor's Degree required; MBA preferred.
• Highly structured approach to work with attention to detail and proper documentation of work-related activities.
• Ability to effectively communicate with all levels of management while always demonstrating professionalism.
• Healthcare marketing experience is preferred.
Benefits
• Comprehensive medical, dental, and vision insurance plans.
• Access to company sponsored wellness programs and mental health resources.
• Paid leave of absence for qualifying events.
• Generous paid parental leave for both birthing and non-birthing parents.
• A competitive 401(k) plan with company match that vest immediately.
• Financial planning services to help you secure your future.
• Corporate discount programs for goods and services.
• Generous paid time off, flexible work hours, and flexible work arrangement options.
• Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
• Recognition programs to celebrate achievements and contributions.
• A supportive work environment where everyone feels valued.
• Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
Apply Now
Apply Now
Responsibilities
• Monitor, measure, train, coach and motivate team members to effectively engage with consumers, patient organizations, partners, and other stakeholders.
• Responsible for the creation and delivery of performance reviews and overall development of the Consumer and Service Marketing team.
• Manage the overall consumer marketing strategy including building integrated marketing campaigns both online and offline, while also guiding the implementation.
• Responsible for the overall service marketing strategy including Coloplast Professional and Coloplast Care along with the responsibility for the Shop Coloplast website and online strategy.
• Provide annual business planning for the Consumer and Service Marketing team and strategy.
• Report generation and analysis to both local and global management.
• Manage the development of consumer marketing materials including brochures, labels and kits.
• Manage the development of Coloplast Professional marketing materials.
• Manage the development of the Coloplast Care program including the addition of mental health services.
• Manage the Shop Coloplast website along with online marketing strategy.
• Monitor and analyze conversion rates, site traffic, provide insights on customer behaviour.
• Create and execute online email campaigns and organic media related to ShopColoplast.
• Work with all departments to ensure integration and optimal performance.
• Continue to enhance online shopping experience.
• Conduct regular team meetings, one on one dialogue, coaching, training which support the professional development of the team.
• Act as the Consumer and Service Marketing subject matter expert (SME) for collaboration with other departments and globally.
• Provide leadership presence throughout the department to effectively influence results, manage and report on performance of all campaigns and assess against goals (KPIs).
• Ensure team members are accountable to the Coloplast mission, policy and procedures.
• Assess competencies and implement ongoing training and development programs to continuously drive successful business results.
• Member of the Coloplast Canada Management Team; Any additional tasks as assigned.
Requirements
• 4+ years working experience in consumer marketing with key digital marketing experience (Google/Social Media. B2B, B2C).
• University Bachelor's Degree required; MBA preferred.
• Highly structured approach to work with attention to detail and proper documentation of work-related activities.
• Ability to effectively communicate with all levels of management while always demonstrating professionalism.
• Healthcare marketing experience is preferred.
Benefits
• Comprehensive medical, dental, and vision insurance plans.
• Access to company sponsored wellness programs and mental health resources.
• Paid leave of absence for qualifying events.
• Generous paid parental leave for both birthing and non-birthing parents.
• A competitive 401(k) plan with company match that vest immediately.
• Financial planning services to help you secure your future.
• Corporate discount programs for goods and services.
• Generous paid time off, flexible work hours, and flexible work arrangement options.
• Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
• Recognition programs to celebrate achievements and contributions.
• A supportive work environment where everyone feels valued.
• Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
Apply Now
Apply Now