Manager, B2B Marketing Strategy, Budget Planning and Administration

At Mastercard, we are seeking a highly motivated and experienced individual to join our team as the Manager of B2B Marketing Strategy, Budget Planning and Administration. In this role, you will be responsible for developing and executing strategic marketing plans to drive business growth and profitability for our B2B sector. As a key member of our team, you will play a critical role in setting and managing budgets, as well as overseeing the administration of marketing initiatives. We are looking for someone with a strong background in B2B marketing, exceptional leadership skills, and a passion for driving results. If you are a driven and innovative marketer with a keen eye for budget management and administration, we encourage you to apply for this exciting opportunity at Mastercard.

Develop and execute strategic marketing plans to drive business growth and profitability for the B2B sector.
Collaborate with cross-functional teams to identify target audience and create targeted marketing campaigns.
Conduct market research and analyze data to identify trends and opportunities for growth in the B2B sector.
Set and manage budgets for marketing initiatives, ensuring efficient use of resources and maximizing ROI.
Monitor and track marketing performance against established KPIs and make recommendations for adjustments as needed.
Create and present reports on marketing activities, budget utilization, and ROI to senior management.
Lead and mentor a team of marketing professionals to ensure successful execution of marketing plans.
Manage relationships with external vendors and agencies to ensure timely and effective delivery of marketing initiatives.
Stay up-to-date with industry trends and best practices in B2B marketing and incorporate them into strategies.
Oversee the administration of marketing initiatives, including project timelines, approvals, and compliance with company policies and procedures.
Collaborate with sales teams to align marketing efforts with business goals and support sales initiatives.
Identify and implement process improvements to streamline budget planning and administration processes.
Communicate and coordinate with global teams to ensure consistency and alignment of marketing strategies.
Uphold Mastercard's brand standards and guidelines in all marketing activities.
Foster a positive and collaborative work environment that promotes creativity, innovation, and accountability.

Mastercard is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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