Manager, Audience Measurement & Insights

Welcome to The Walt Disney Company, a world-renowned entertainment company that has been captivating audiences for nearly a century. We are seeking a highly skilled and motivated individual to join our team as the Manager of Audience Measurement & Insights. In this role, you will have the opportunity to shape the future of our company by utilizing your expertise in audience measurement and providing valuable insights to inform our content and marketing strategies. If you are a strategic thinker with a passion for understanding and engaging with audiences, we want to hear from you. Join us in creating magical experiences for millions of fans around the globe. Develop and implement audience measurement strategies to track and analyze the reach and engagement of our company's content and marketing efforts. Utilize various tools and techniques to gather and interpret data on audience demographics, behaviors, and preferences. Provide insightful and actionable recommendations to inform content and marketing strategies, as well as overall business decisions. Collaborate with cross-functional teams to ensure alignment and integration of audience measurement efforts across different departments and platforms. Stay up-to-date with industry trends and best practices in audience measurement and apply them to enhance our company's approach. Manage a team of analysts and researchers, providing guidance, training, and support to ensure high-quality and timely deliverables. Communicate audience insights and findings to key stakeholders, including senior leadership, in a clear and compelling manner. Monitor and report on the performance of our content and marketing initiatives, identifying areas for improvement and optimization. Foster relationships with external partners and vendors to enhance our audience measurement capabilities. Contribute to the development of long-term audience strategies and goals, and track progress towards achieving them. The Walt Disney Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.