Luxury Overall Brand & Content Strategist for STR – 30A Multi-Generational Vacation Home
Overview We are seeking an experienced Luxury Short-Term Rental Brand & Content Strategist to build the brand foundation and marketing strategy for a high-end, owner-managed vacation home located near Dune Allen Beach on Florida’s 30A. This is a strategy-first engagement. Our goal is to attract multi-generational families who value understated luxury, cleanliness, and ease, and to drive repeat guests and year-in-advance bookings. This role is not a social media posting job. We are looking for a senior-level marketer with hospitality or luxury lifestyle experience who understands guest psychology and long-range booking behavior. Property Snapshot •5 bedrooms (4 King ensuite, 1 Queen ensuite) • Ideal group size: 10–12 • Private pool, golf cart, gourmet kitchen, ice machine • Game room, screened porch, outdoor dining • Quiet, upscale, family-friendly location • No pets, no smoking, no parties Scope of Work Phase 1 – Brand & Guest Strategy • Ideal Guest Avatar(s) with emotional drivers and objections • Brand positioning and differentiation for a luxury 30A home • Voice and tone guidelines (understated, warm, confident) Phase 2 – Marketing & Content Strategy • 6–9 month content strategy aligned to 2026 booking goals • Channel strategy (Website, VRBO, AirBnB, Facebook, Instagram, Email, etc.) • Storytelling framework (light personal narrative, home-focused) Phase 3 – Execution Framework • Sample monthly content calendar • Social post examples and captions • Newsletter outline and sample copy • Repeat-guest nurture flow Ideal Background • Experience in luxury hospitality, travel, or lifestyle branding • Demonstrated STR or vacation rental marketing experience • Strong long-form and short-form writing skills • Comfortable working with an engaged owner-operator • Strategic thinker who prioritizes quality over volume To Apply, Please Include 1. A brief description of your experience with luxury or hospitality brands 2. Examples of STR, hospitality, or lifestyle work (portfolio or links) 3. How you approach identifying and targeting an ideal guest 4. Why advance bookings and repeat guests matter in luxury STRs Apply tot his job