Lifecycle Product Manager

Join the Sleep Fitness Movement At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience. We are trusted by high performers, professional athletes, and health-conscious consumers in over 30 countries worldwide. Recognized as one of Fast Company's Most Innovative Companies in 2019, 2022, and 2023, and twice named to TIME's “Best Inventions of the Year.” We operate like a high-performance team: fast, focused, and motivated by impact. We don’t just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger. Every role at Eight Sleep is a chance to create cutting-edge technology, collaborate with world-class talent, and help shape a future where sleep isn’t passive - it’s a powerful tool for living better. If you’re tired of the ordinary and driven to build at the edge of what’s possible, this is your moment. Join us and lead the movement that’s transforming how the world sleeps and what we’re all capable of when we wake up. High Standards. No Apologies. We operate with intensity because our mission demands it. At Eight Sleep, we bring the same mindset as the world’s top performers: focused, relentless, and always pushing to be in the top 1% of our craft. Think Kobe Bryant’s mamba mentality, applied to bold ideas, next-gen tech, and flawless execution. This isn’t a 9-to-5. Our team is deeply committed, often putting in the extra effort –not because we’re told to, but because we’re invested. We’re here to build fast, push limits, and deliver without compromise. If you thrive under pressure and want to do the most meaningful work of your career, you’ll feel right at home. If you’re looking for something easier –this isn’t it. The Role As our Lifecycle Product Manager, you’ll own the operational backbone of Eight Sleep’s lifecycle marketing efforts, ensuring our campaigns and automated flows with precision and impact. From implementation to reporting to process optimization, you’ll ensure our email marketing program not only runs smoothly but delivers measurable results. This role reports to the Director of Lifecycle Marketing. How You’ll Contribute We are a mission-driven company, so passion for our work is key. This role spans four main areas: • Implementation: Manage end-to-end execution of marketing campaigns and automated flows, ensuring on-time delivery and quality. Lead training for contractors/freelancers assisting with execution. • Reporting: Build and maintain reporting frameworks, partner with analytics teams to create automated dashboards, and surface actionable insights to stakeholders. • Technology: Oversee our lifecycle marketing tech stack, identify and integrate new tools (including a CDP), and maintain vendor relationships. • Process Optimization: Identify inefficiencies, standardize workflows, and implement best practices to improve campaign performance and team efficiency. What You’ll Do • Build and manage campaign and automated flow implementation from brief to launch • QA and test emails across devices, browsers and clients to ensure compatibility and deliverability • Maintain list hygiene by removing invalid contacts, suppressing over-mailed groups, and identifying opportunities for growth • Ensure adherence to email marketing legal standards such as CAN-SPAM and GDPR • Build reporting systems to track campaign performance and customer engagement • Partner with analytics/data teams to develop automated dashboards (Looker, etc.) • Oversee lifecycle marketing tools, ensuring full integration and optimization • Evaluate and recommend new technologies to improve efficiency and results • Document processes and implement operational best practices What You Need to Succeed • 2+ years of hands-on experience building emails in Klaviyo • Experience in Litmus, Email on Acid or similar testing platforms • Knowledge of HTML, CSS and adaptable email frameworks • Understanding of CRM segmentation, personalization and A/B testing • Proven track record of managing email/lifecycle marketing operations • Excellent project management skills and attention to detail • Ability to collaborate across marketing, creative, and technical teams • Strong organizational skills and ability to manage multiple projects simultaneously Bonus Points For: • Familiarity with customer data platforms (CDPs) • Previous experience in DTC or consumer hardware brands • Experience in BI/reporting tools (Looker, etc.)