Life Cycle Marketing Manager, HubSpot

Job Description: • Own the full life cycle marketing strategy from first touch through booked consult, post-consult, active case, and past client re-engagement. • Design and maintain segmented nurture sequences and workflows. • Serve as the primary marketing owner of HubSpot, responsible for: contact properties, lifecycle stages, and lead status definitions. • Plan and execute email campaigns and automated flows using content created with the Content Marketing Manager. • Define the tracking and data requirements needed for lifecycle reporting in HubSpot. • Collaborate with the Content Marketing Manager to repurpose guides, FAQs, and long-form content into email modules and nurture components. • Success in the role will be measured by a combination of outcomes, which include, but are not limited to: Lead a Consult Conversion Rate, Time from Lead to First Follow-Up, etc. Requirements: • 6+ years of experience in email marketing, marketing automation, or CRM operations. • Bachelor’s degree is required. • Hands-on experience managing HubSpot Marketing Hub (or a comparable automation platform) at an admin or power-user level. • Strong understanding of segmentation logic, lifecycle stages, lead scoring, and B2C/B2B nurture program design. • Demonstrated success improving conversion rates or pipeline through email and automation. • Ability to build, analyze, and interpret dashboards and translate insights into recommendations. • Experience collaborating closely with content, development/web teams, and operations. • Knowledge of email deliverability best practices and compliance requirements. • High level knowledge and experience working with the Microsoft Suite of products such as Word, Excel, PowerPoint; Adobe; and Zoom Conferencing Technology. Benefits: • Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Short Term & Long Term Disability • Training & Development • Work from Anywhere -- eligible after 6 months Apply tot his job