Lead SEO Manager (Fractional)
Responsibilities
• Continually growing strategy and prioritization
• Maintain a living roadmap that evolves continuously: diagnose, prioritize, implement, measure, improve
• Identify and execute across technical SEO, information architecture, internal linking, content strategy, link acquisition/digital PR, Organic Shopping, and LLM visibility
• Use a prioritization model tied to business impact, with revenue as the primary KPI
• Create strategy for new vendors (brands), work directly with vendors for backlinks and the internal team for strategy
• Revenue-first analytics, dashboards, and reporting (GA4 source of truth)
• Own measurement and reporting with organic revenue as the north star
• Maintain dashboards that track Organic Search and Organic Shopping revenue, conversion rate by landing page type, brand vs non-brand trends, and technical health indicators
• Identify leading indicators and track/optimize them
• Find top revenue growth drivers and double down on those opportunities
• Deliver a monthly CEO readout that answers what went live, what changed, what moved revenue, and what is next
• Technical SEO hands-on + dev QA; monitor Core Web Vitals and prevent regressions
• Manage crawl and indexation hygiene and index bloat
• Maintain SEO controls for faceted navigation
• Own structured data strategy and QA for implementation
• Own redirect and URL governance and maintain an SEO release QA checklist
• LLM visibility and AI discovery; build plan to improve discovery and shopping visibility inside LLM-driven experiences
• Optimize current content for LLM visibility
• Link building and digital PR; define metrics; execute outreach; build SOPs and scalable workflows; transition to repeatable system
• Content leadership; lead/manage content team; optimize on-page and off-page; build topic plans; improve internal linking; guide LLM acceleration;
Requirements
• 5+ years of E-Commerce SEO experience with demonstrated revenue impact
• Experience with managing a team
• Strong technical SEO capability: audits, diagnostics, requirements writing, and QA
• Strong proven analytics skillset: GA4, Search Console, and dashboarding
• Experience building and executing link strategies, including outreach and quality control
• Ability to lead cross-functional execution with high ownership
• Excellent communication: clear prioritization, documentation, and CEO-ready updates
• US or Canada-based
Preferred
• B2B e-commerce SEO experience
• Experience with large catalogs and faceted navigation crawl control
• Comfort operating in modern LLM discovery environments and experimenting responsibly
• Schema strategy beyond basics (Product plus scalable category and structural systems)
• Merchant Center and feed optimization experience for Organic Shopping
Benefits
Apply Now
Apply Now
• Continually growing strategy and prioritization
• Maintain a living roadmap that evolves continuously: diagnose, prioritize, implement, measure, improve
• Identify and execute across technical SEO, information architecture, internal linking, content strategy, link acquisition/digital PR, Organic Shopping, and LLM visibility
• Use a prioritization model tied to business impact, with revenue as the primary KPI
• Create strategy for new vendors (brands), work directly with vendors for backlinks and the internal team for strategy
• Revenue-first analytics, dashboards, and reporting (GA4 source of truth)
• Own measurement and reporting with organic revenue as the north star
• Maintain dashboards that track Organic Search and Organic Shopping revenue, conversion rate by landing page type, brand vs non-brand trends, and technical health indicators
• Identify leading indicators and track/optimize them
• Find top revenue growth drivers and double down on those opportunities
• Deliver a monthly CEO readout that answers what went live, what changed, what moved revenue, and what is next
• Technical SEO hands-on + dev QA; monitor Core Web Vitals and prevent regressions
• Manage crawl and indexation hygiene and index bloat
• Maintain SEO controls for faceted navigation
• Own structured data strategy and QA for implementation
• Own redirect and URL governance and maintain an SEO release QA checklist
• LLM visibility and AI discovery; build plan to improve discovery and shopping visibility inside LLM-driven experiences
• Optimize current content for LLM visibility
• Link building and digital PR; define metrics; execute outreach; build SOPs and scalable workflows; transition to repeatable system
• Content leadership; lead/manage content team; optimize on-page and off-page; build topic plans; improve internal linking; guide LLM acceleration;
Requirements
• 5+ years of E-Commerce SEO experience with demonstrated revenue impact
• Experience with managing a team
• Strong technical SEO capability: audits, diagnostics, requirements writing, and QA
• Strong proven analytics skillset: GA4, Search Console, and dashboarding
• Experience building and executing link strategies, including outreach and quality control
• Ability to lead cross-functional execution with high ownership
• Excellent communication: clear prioritization, documentation, and CEO-ready updates
• US or Canada-based
Preferred
• B2B e-commerce SEO experience
• Experience with large catalogs and faceted navigation crawl control
• Comfort operating in modern LLM discovery environments and experimenting responsibly
• Schema strategy beyond basics (Product plus scalable category and structural systems)
• Merchant Center and feed optimization experience for Organic Shopping
Benefits
Apply Now
Apply Now