Lead Performance Manager, Social
About the position Responsibilities • Lead the social media reporting process and measurement strategy. • Synthesize results from various platforms to provide a holistic view for data-based decision-making. • Translate business goals and guest insights into actionable social strategies. • Assess and redefine key performance indicators (KPIs) and integrate them into standard routines. • Support guest conversation analysis and enterprise social reporting. • Deliver context on brand reputation and guest sentiment to executive and communication teams. • Consult with Social Content strategists throughout campaign lifecycles to support Target Social performance. • Implement process improvements, tool enhancements, and reporting. • Shape strategic narratives to gain buy-in from marketing leaders and external partners. Requirements • Four-year degree required, preferably in Marketing, Social, or Digital emphasis. • 8+ years of related work experience in strategic marketing. • Proven track record of driving successful strategic marketing strategy and execution. • Strong analytical skills to interpret and synthesize data into compelling stories. • Ability to engage partners across the organization to collaboratively solve problems. • Strong creative and media acumen with the ability to write compelling strategy briefs. • Experience in developing metrics, reports, and visualizations for stakeholders. • Advanced proficiency in at least one visualization tool (e.g., Tableau, Domo, Adobe). • Experience with social media analytics tools (e.g., Facebook Insights, TikTok analytics). • Experience in AB Testing methods. Nice-to-haves • Experience with Netbase, Bazaarvoice, URL metrics, Adobe, Site Catalyst, DOMO, Greenfield, Excel, PowerPoint/Keynote, Quid, Respondology, or Sprnklr. Benefits • Comprehensive health benefits including medical, vision, dental, and life insurance. • 401(k) retirement plan. • Employee discount program. • Short-term and long-term disability insurance. • Paid sick leave. • Paid national holidays. • Paid vacation. Apply tot his job