Lead, Lifecycle Marketing Operations
Why Housecall Pro?
Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well.
While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.
We also offer:
A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
Paid holidays and flexible, take-it-as-you-need-it paid time off
Monthly tech reimbursements
A culture built on innovation that values big ideas, no matter where they come from
Equity in a rapidly growing startup backed by top-tier VCs
Role Overview:
As a Lead, Lifecycle Marketing Operations, you are the central architect for the systems, automation, and orchestration that power scalable, personalized customer journeys across the Pro lifecycle—from acquisition (GTM) through onboarding, retention, and expansion (GTC). This role sits at the intersection of strategy, technology, and execution, requiring you to translate lifecycle journey strategies into signal-based, automated communications across channels including email, SMS, in-product, and emerging surfaces. You partner closely with Martech, Analytics, Product Marketing, and channel owners to operationalize journeys with speed, precision, and scale.
You navigate a shared ownership model with Martech and GTM teams, requiring strong collaboration and influence to drive lifecycle improvements and evolve how HCP delivers customer experiences. You are a critical enabler of our Lifecycle Marketing vision: transitioning from channel-based execution to journey-led orchestration, moving from static campaigns to signal-based engagement, and partnering to evolve the infrastructure required for scalable, AI-powered lifecycle marketing. In close partnership with Martech, you bring lifecycle strategies to life, serving as the bridge between journey strategy and execution to unlock measurable impact across the Pro lifecycle.
Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.
What you do each day:
Own and scale lifecycle automation workflows across GTM and GTC stages including onboarding, conversion, retention, upsell, and win-back
Translate lifecycle strategies into signal-based, real-time journeys across email, SMS, in-app, and other channels
Define and manage orchestration logic including triggers, branching, prioritization, and suppression
Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
Manage audience segmentation, data inputs, and system logic to enable personalization at scale
Design and execute structured experimentation such as A/B, multivariate, and cadence testing to improve performance
Build, QA, and deploy automation workflows within lifecycle platforms (i.e. Iterable)
Partner with Martech to evolve infrastructure, improve campaign velocity, and unlock scalable personalization
Maintain and evolve lifecycle reporting (i.e. Omni dashboards) to support journey-level visibility and translate insights into recommendations
Ensure compliance with all marketing regulations including GDPR, CAN-SPAM, and SMS guidelines
Lead, mentor, and develop a team of lifecycle operations specialists, fostering a culture of high performance and professional growth
Qualifications:
4–6+ years in lifecycle marketing, CRM, or marketing operations with a focus on automation and customer journey orchestration
1–2+ years of experience in a people management or team lead capacity
Proven track record of architecting AI-driven workflows that significantly reduce manual execution time and increase velocity without sacrificing quality
Proficiency with lifecycle platforms (i.e. Iterable, Braze, Marketo) including segmentation, triggers, and workflow logic
2+ years of experience with HTML/CSS for email design
Experience working cross-functionally with Martech, Analytics, Product Marketing, and GTM/GTC teams
Familiarity with data visualization tools (i.e. Tableau) and the ability to translate data into actionable insights
Experience building and optimizing automated lifecycle programs across multiple channels including SMS and push
Experience mentoring or managing junior team members
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
What will help you succeed:
Systems thinker who can connect lifecycle strategy to scalable execution
Strong collaborator who can navigate shared ownership and influence without direct control
Ability to balance speed and rigor in a fast-paced, evolving environment
Detail-oriented with a focus on building scalable, repeatable processes
Comfortable operating in ambiguity and driving clarity across teams
Curious and proactive in exploring new approaches to lifecycle automation and personalization
Location Dependent Information
This role is open to candidates and the expected salary range for this role is $80,000-$95,000. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.
Privacy Notice for California Job Candidates - Housecall Pro
Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.
Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.
We support more than 50,000 businesses and have over 2,000 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.
Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote
Apply Now
Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well.
While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.
We also offer:
A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
Paid holidays and flexible, take-it-as-you-need-it paid time off
Monthly tech reimbursements
A culture built on innovation that values big ideas, no matter where they come from
Equity in a rapidly growing startup backed by top-tier VCs
Role Overview:
As a Lead, Lifecycle Marketing Operations, you are the central architect for the systems, automation, and orchestration that power scalable, personalized customer journeys across the Pro lifecycle—from acquisition (GTM) through onboarding, retention, and expansion (GTC). This role sits at the intersection of strategy, technology, and execution, requiring you to translate lifecycle journey strategies into signal-based, automated communications across channels including email, SMS, in-product, and emerging surfaces. You partner closely with Martech, Analytics, Product Marketing, and channel owners to operationalize journeys with speed, precision, and scale.
You navigate a shared ownership model with Martech and GTM teams, requiring strong collaboration and influence to drive lifecycle improvements and evolve how HCP delivers customer experiences. You are a critical enabler of our Lifecycle Marketing vision: transitioning from channel-based execution to journey-led orchestration, moving from static campaigns to signal-based engagement, and partnering to evolve the infrastructure required for scalable, AI-powered lifecycle marketing. In close partnership with Martech, you bring lifecycle strategies to life, serving as the bridge between journey strategy and execution to unlock measurable impact across the Pro lifecycle.
Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.
What you do each day:
Own and scale lifecycle automation workflows across GTM and GTC stages including onboarding, conversion, retention, upsell, and win-back
Translate lifecycle strategies into signal-based, real-time journeys across email, SMS, in-app, and other channels
Define and manage orchestration logic including triggers, branching, prioritization, and suppression
Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
Manage audience segmentation, data inputs, and system logic to enable personalization at scale
Design and execute structured experimentation such as A/B, multivariate, and cadence testing to improve performance
Build, QA, and deploy automation workflows within lifecycle platforms (i.e. Iterable)
Partner with Martech to evolve infrastructure, improve campaign velocity, and unlock scalable personalization
Maintain and evolve lifecycle reporting (i.e. Omni dashboards) to support journey-level visibility and translate insights into recommendations
Ensure compliance with all marketing regulations including GDPR, CAN-SPAM, and SMS guidelines
Lead, mentor, and develop a team of lifecycle operations specialists, fostering a culture of high performance and professional growth
Qualifications:
4–6+ years in lifecycle marketing, CRM, or marketing operations with a focus on automation and customer journey orchestration
1–2+ years of experience in a people management or team lead capacity
Proven track record of architecting AI-driven workflows that significantly reduce manual execution time and increase velocity without sacrificing quality
Proficiency with lifecycle platforms (i.e. Iterable, Braze, Marketo) including segmentation, triggers, and workflow logic
2+ years of experience with HTML/CSS for email design
Experience working cross-functionally with Martech, Analytics, Product Marketing, and GTM/GTC teams
Familiarity with data visualization tools (i.e. Tableau) and the ability to translate data into actionable insights
Experience building and optimizing automated lifecycle programs across multiple channels including SMS and push
Experience mentoring or managing junior team members
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
What will help you succeed:
Systems thinker who can connect lifecycle strategy to scalable execution
Strong collaborator who can navigate shared ownership and influence without direct control
Ability to balance speed and rigor in a fast-paced, evolving environment
Detail-oriented with a focus on building scalable, repeatable processes
Comfortable operating in ambiguity and driving clarity across teams
Curious and proactive in exploring new approaches to lifecycle automation and personalization
Location Dependent Information
This role is open to candidates and the expected salary range for this role is $80,000-$95,000. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.
Privacy Notice for California Job Candidates - Housecall Pro
Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.
Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.
We support more than 50,000 businesses and have over 2,000 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.
Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote
Apply Now