Lead CRM Specialist, Consumer
Job Description:
• Support day-to-day CRM operations, including one-off sends and multi-step automated journeys across email, SMS, and in-app
• Own assigned CRM strategic initiatives to drive key performance metrics (retention/MAU, CVR, etc.) across various business verticals
• Orchestrate cohesive cross-channel experiences, ensuring message timing, sequencing, and frequency are user-centric
• Coordinate with agency partners to ensure delivery of on-time, quality communications at scale
• Champion rapid experimentation (A/B and multivariate testing), and integrate behavioral triggers, dynamic content, and advanced segmentation to optimize performance
• Identify high-value opportunities to improve user retention, reactivation, and LTV across the customer lifecycle
• Verify CRM campaigns adhere to best practices around tagging, deliverability, and privacy compliance (GDPR, CCPA, etc.)
• Adhere to proper documentation and Quality Assurance processes for every message launched
• Prepare and present campaign/program performance reports, CRM strategy presentations, and other project documentation to stakeholders, cross-functional teams, and marketing leadership
• Collaborate with Product Marketing, Product, Data and Brand to support feature launches and ongoing engagement efforts
• Partner with engineering to maintain/improve the effectiveness of our CRM platform (Braze)
Requirements:
• 5+ years of hands-on experience building CRM or lifecycle marketing programs at a high-growth B2C company
• Extensive hands-on experience with modern CRM platforms (ideally Braze) and adjacent tooling (e.g. push/SMS platforms, CDPs, Amplitude, Optimizely)
• Strong data fluency — able to evaluate campaign performance, run cohort analysis, and translate insights into practical action
• Track record of designing and scaling personalized customer journeys that drive measurable business outcomes
• Strategic mindset with a bias toward experimentation and continuous improvement
• Excellent communication and stakeholder management skills; comfortable working in cross-functional, matrixed teams
• Familiarity with deliverability best practices, regulatory standards (e.g. CAN-SPAM, GDPR, CCPA), and CRM compliance frameworks
• Experience managing content across international markets, with sensitivity to regional behaviors
• Bonus: experience leveraging AI tools to power marketing automation performance and efficiency
Benefits:
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) saving program
• Financial assistance for hybrid work
• Family planning assistance
• Generous parental leave
• Flexible time-off policies
• Mental health and wellness resources
Apply tot his job
Apply To this Job
• Support day-to-day CRM operations, including one-off sends and multi-step automated journeys across email, SMS, and in-app
• Own assigned CRM strategic initiatives to drive key performance metrics (retention/MAU, CVR, etc.) across various business verticals
• Orchestrate cohesive cross-channel experiences, ensuring message timing, sequencing, and frequency are user-centric
• Coordinate with agency partners to ensure delivery of on-time, quality communications at scale
• Champion rapid experimentation (A/B and multivariate testing), and integrate behavioral triggers, dynamic content, and advanced segmentation to optimize performance
• Identify high-value opportunities to improve user retention, reactivation, and LTV across the customer lifecycle
• Verify CRM campaigns adhere to best practices around tagging, deliverability, and privacy compliance (GDPR, CCPA, etc.)
• Adhere to proper documentation and Quality Assurance processes for every message launched
• Prepare and present campaign/program performance reports, CRM strategy presentations, and other project documentation to stakeholders, cross-functional teams, and marketing leadership
• Collaborate with Product Marketing, Product, Data and Brand to support feature launches and ongoing engagement efforts
• Partner with engineering to maintain/improve the effectiveness of our CRM platform (Braze)
Requirements:
• 5+ years of hands-on experience building CRM or lifecycle marketing programs at a high-growth B2C company
• Extensive hands-on experience with modern CRM platforms (ideally Braze) and adjacent tooling (e.g. push/SMS platforms, CDPs, Amplitude, Optimizely)
• Strong data fluency — able to evaluate campaign performance, run cohort analysis, and translate insights into practical action
• Track record of designing and scaling personalized customer journeys that drive measurable business outcomes
• Strategic mindset with a bias toward experimentation and continuous improvement
• Excellent communication and stakeholder management skills; comfortable working in cross-functional, matrixed teams
• Familiarity with deliverability best practices, regulatory standards (e.g. CAN-SPAM, GDPR, CCPA), and CRM compliance frameworks
• Experience managing content across international markets, with sensitivity to regional behaviors
• Bonus: experience leveraging AI tools to power marketing automation performance and efficiency
Benefits:
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) saving program
• Financial assistance for hybrid work
• Family planning assistance
• Generous parental leave
• Flexible time-off policies
• Mental health and wellness resources
Apply tot his job
Apply To this Job