JR-202424787 Group Program Manager, Dealer Insights Strategy

The Role:The Group Program Manager, Dealer Insights Strategy supports Global Marketing, Dealer Digital Solutions, Sales Operations and Sales Lead Performance teams with insights to inform decision making and drive strategy. In this role, you will support marketer decisions through technical analysis and reporting. You will work cross-functionally across Marketing Applied Sciences, as well as our partners in these teams and Enterprise Data Analytics and Insights to accelerate the adoption of data-informed decision-making. Your team will enable an objective view to holistically understand opportunities to drive marketing activity efficiency and optimization.As a leader with a technical background, you will be responsible for leading a team of strategists to draw insights, work across the MAS team to create scalable data products and build statistical models to identify opportunities with high ROI. Our team is focused on delivering future-focused, consumer-centric, prescriptive solutions that allow GM to stay proactive and nimble as we transform our marketing approach. Note that this role performs functions of program management but does not sit within a program management organization.What You'll Do:Promote a collaborative work environment within the team and across stakeholders.Provide guidance for measurement, data collection, privacy and data availability, including standards for measurement of high value behaviors and tags.Lead creation of analyses and reporting as an individual and through your team at frequent cadences.Drive scale of insights, promoting adoption of self-service data products and data literacy through training.Provide cross-tier insights through analysis integration, to influence optimal investments.Drive a strategic roadmap with executable outcomes to provide business value and impact. Manage the portfolio of work to ensure prioritization of the greatest value adds.Use your strong stakeholder management skills to prioritize and move requests from the point of curiosity to realized data products, insights, and solutions. Use your knowledge of how to map data skills, techniques, and tools to problems. Work with a product owner and teammates to develop requirements definitions. Exhibit the ability to tell a succinct, data-driven story and tailor delivery to a wide range of stakeholder levels, including senior executives. Lead and develop a team of strategists, to continually grow their skills, experience and expertise.Ensure an elevated level of deliverable quality, rigor and reliability through the creation of internal structures and extensible frameworks.

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