JO-202568: Amazon Marketplace Specialist (FBM)

This is a remote position.

Position Title: Amazon Marketplace Specialist – FBM (Fulfilled by Merchant)


Employment Type: Independent Contractor - Part Time


Location: Remote


Department: E-Commerce / Digital Sales


Reports To: E-Commerce/Project Manager / CEO
Role OverviewThe Amazon Marketplace Specialist (FBM) is responsible for the end-to-end management, optimization, and growth of the company’s Amazon Seller Central account operating under the Fulfilled by Merchant (FBM) model.This role ensures smooth marketplace operations, order fulfillment coordination, product visibility, advertising optimization, and revenue growth while maintaining compliance with Amazon’s policies and performance standards.The specialist will manage the entire Amazon FBM lifecycle, from account setup, product listing, inventory coordination, order management, shipping workflow, customer service, advertising campaigns, analytics, and growth strategy.


Key Responsibilities1. Amazon Seller Central Account Management

Manage and maintain the company’s Amazon Seller Central account.
Ensure compliance with Amazon marketplace policies and standards.
Monitor and maintain healthy Account Health Metrics, including:

Order Defect Rate (ODR)
Late Shipment Rate
Pre-Fulfillment Cancellation Rate

Manage performance notifications, policy updates, and account alerts.
Handle case management, escalation, and account reinstatement processes if needed.
2. Product Listing & Catalog Optimization

Create, upload, and manage product listings in Amazon Seller Central.
Optimize listings using Amazon SEO best practices, including:

Keyword optimization
Title structure
Bullet points
Product descriptions

Manage A+ Content and enhanced brand content.
Upload and maintain product images, infographics, and multimedia assets.
Manage product variations (size, color, bundles).
Conduct keyword research to improve organic rankings.
3. Pricing & Competitive Strategy

Monitor competitor listings and market trends.
Implement dynamic pricing strategies.
Manage promotional campaigns such as:

Coupons
Lightning Deals
Seasonal discounts

Ensure compliance with Amazon Fair Pricing Policy.
4. FBM Order Processing & Fulfillment

Monitor incoming orders in Seller Central.
Coordinate with warehouse and logistics partners to ensure timely fulfillment.
Generate and manage shipping labels and shipment confirmations.
Ensure compliance with Amazon shipping SLAs.
Track shipments and resolve delivery issues.
5. Inventory Management

Maintain accurate inventory levels across all listings.
Prevent stock-outs or overselling by coordinating with supply chain teams.
Forecast demand based on sales trends and seasonality.
Update inventory quantities regularly.
6. Customer Service Management

Manage customer communication via Amazon Buyer-Seller Messaging.
Respond to inquiries within Amazon’s 24-hour response requirement.
Handle refunds, returns, replacements, and complaints.
Maintain high customer satisfaction ratings and seller feedback.
7. Returns & Refund Processing

Process return requests according to Amazon return policies.
Coordinate with warehouse teams on returned inventory.
Analyze return trends and recommend improvements.
8. Amazon Advertising (PPC Management)

Plan, launch, and manage Amazon PPC campaigns, including:

Sponsored Products
Sponsored Brands
Sponsored Display

Monitor campaign performance metrics such as:

ACOS
ROAS
CTR
Conversion Rate

Optimize campaigns through keyword adjustments and bid management.
9. Sales Analytics & Reporting

Monitor and analyze Amazon business reports and sales performance.
Track key metrics including:

Revenue
Conversion rates
Buy Box percentage
Advertising performance

Generate weekly and monthly performance reports.
10. Marketplace Growth Strategy

Conduct market and competitor research.
Identify opportunities to improve product ranking and visibility.
Recommend strategies for revenue growth and marketplace expansion.
Support new product launches on Amazon.
11. Amazon Policy & Compliance

Ensure listings comply with Amazon’s policies and category requirements.
Stay updated on Amazon algorithm changes and policy updates.
Prevent and resolve issues related to restricted products or listing suppression.
12. Cross-Functional CollaborationWork closely with internal teams such as:

Warehouse / Fulfillment
Marketing / Digital Advertising
Finance
Product Development
Operations



RequirementsRequired Experience

2–5 years experience managing Amazon Seller Central
Proven experience handling Amazon FBM operations
Experience managing Amazon PPC campaigns
Experience with Amazon product listing optimization and SEO
Experience managing Amazon order fulfillment workflows
Amazon Certifications (Preferred / Strong Advantage)Candidates with the following certifications will be prioritized:

Amazon Advertising Certification
Amazon Sponsored Ads Certification
Amazon DSP Certification
Amazon Advertising Foundations Certification
Amazon Retail for Advertisers Certification
Amazon Seller University Advanced Training
Additional relevant certifications:

Amazon Marketplace Strategy Certification
E-Commerce Marketplace Management Certification
Required SkillsTechnical Skills

Amazon Seller Central management
Amazon PPC advertising
Listing optimization and Amazon SEO
Keyword research tools (Helium10, Jungle Scout, Keepa)
Inventory management systems
Data analysis using Excel or Google Sheets
Analytical Skills

Sales performance analysis
Advertising ROI analysis
Pricing strategy and competitor bench-marking
Conversion rate optimization
Operational Skills

Order processing and fulfillment coordination
Customer service management
Returns and refund processing
Marketplace compliance monitoring
Key Performance Indicators (KPIs)

Monthly Amazon revenue growth
Product listing conversion rate
Buy Box win rate
Advertising ROAS / ACOS
Order Defect Rate (ODR)
Customer feedback score
On-time shipment rate
Tools Commonly Used

Amazon Seller Central
Amazon Advertising Console
Helium10
Jungle Scout
Keepa
Google Analytics
Excel / Google Sheets
Inventory management software
Expected Outcomes (First 90 Days)First 30 Days

Conduct full audit of Seller Central account
Optimize existing listings
Review FBM fulfillment process
60 Days

Launch optimized PPC campaigns
Improve listing SEO and visibility
90 Days

Increase sales performance and conversion rates
Deliver structured growth strategy and reporting



Benefits

Remote Work







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