Its Plein Air Agency LLC - Guest Engagement Lifecycle Marketing Manager

Its Plein Air Agency LLC - Guest Engagement Lifecycle Marketing Manager





















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Guest Engagement Lifecycle Marketing Manager






Its Plein Air Agency LLC





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Guest Engagement Lifecycle Marketing Manager




Fully Remote •
Remote Worker - N/A









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Description
The Guest Engagement/Lifecycle Marketing Manager serves as the strategic lead and primary client liaison for omnichannel guest engagement initiatives. This role is responsible for owning the planning, execution, and performance of engagement programs, driving cross-functional collaboration, managing client relationships, and ensuring alignment with broader business and growth objectives. The Manager leads day-to-day operations of engagement programs while contributing to long-term engagement strategy, optimization, and innovation.This candidate MUST HAVE experience working with enterprise CRM and engagement platforms such as Braze, Attentive, Sparkfly, or similar tools.Key ResponsibilitiesStrategic Campaign LeadershipOwn the end-to-end campaign lifecycle across Email, SMS, Push, and In-App messaging—from strategy and planning through execution, measurement, and optimizationDevelop and maintain an integrated omnichannel marketing calendar, including loyalty initiatives and targeted offer strategiesLead campaign performance reviews, translating results into clear, data-backed recommendations that drive incremental engagement and revenueClient Relationship & Account ManagementServe as the primary point of contact for key clients, proactively managing expectations and strengthening long-term partnershipsLead recurring status meetings, present performance insights, and synthesize client feedback into actionable plans and prioritiesPartner with clients on strategic initiatives including seasonal planning, testing roadmaps, KPI definition, and success measurementCross-Functional & Creative CollaborationOversee the development of clear, actionable creative briefs across email, app, web, SMS, and loyalty touchpointsEnsure all messaging aligns with brand voice, tone, and strategic objectives while maintaining consistency across channelsManage review and approval workflows across clients and internal creative, production, and technical teamsOperational OversightOwn execution timelines, resource planning, and campaign QA to ensure accuracy, consistency, and on-time deliverySet and facilitate meeting agendas; track deliverables, dependencies, and follow-ups to drive accountabilityContribute to documentation, workflow optimization, and process improvements across engagement tools and platformsAnalytics & ReportingPartner with analytics and data teams to translate reporting into meaningful business insights and recommendationsAnalyze campaign performance, customer behavior, and engagement trends to inform future strategy and experimentationRegularly present insights, learnings, and next steps to clients and internal stakeholdersTeam Leadership & MentorshipProvide guidance and support to junior team members including Coordinators and SpecialistsMentor and develop talent, fostering a culture of collaboration, ownership, and continuous improvementProfessional Development & GrowthLead high-visibility omnichannel engagement programs for marquee clientsShape customer communication and loyalty strategy across brandsGain deep exposure to loyalty, offer management, and customer lifecycle optimizationClear pathway to Senior Manager and Director-level roles within Guest Engagement and broader marketing leadership
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field4–6 years of experience in customer engagement, CRM marketing, account management, or agency-side marketing executionExperience working with enterprise engagement platforms such as Braze, Attentive, Sparkfly, or similar toolsProven ability to manage and optimize cross-channel marketing programs at scaleStrong client-facing experience with a demonstrated ability to build trusted, consultative relationshipsExceptional written, verbal, and presentation skillsStrong project management skills and experience leading cross-functional teamsHighly organized, detail-oriented, and results-drivenProficiency in Google Workspace, Microsoft Office Suite, and project management platforms (Monday preferred)


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