Influencer Director
About the position Responsibilities • Influencer Strategy & Planning • Develop a holistic influencer strategy spanning both brand-building and performance-driven creators. • Segment creator tiers (Powerhouse, Macro, Mid-tier, Micro, Nano) with differentiated strategies for each. • Own annual and seasonal influencer calendars aligned with 360° campaigns, retail moments, and product launches. • Implement strategies to drive a community program rooted in brand love and loyalty. • Oversee paid partnerships, talent negotiations, usage rights, and contracting. • Build a robust evergreen seeding program for new and existing SKUs. • Lead affiliate/ShopMy/Awin partnership strategy to protect DTC contribution margin. • Manage influencer team, setting team KPIs, workflows, processes, templates, and standards. • Review briefs, scripts, creative, and deliverables, ensuring on-brand output. • Cross-Functional Partnership • Partner with Product Marketing on messaging, claims, and positioning. • Collaborate with the Integrated Marketing Director to align creators with campaign narratives. • Partner with DTC + Paid teams on UGC direction that feeds conversion-driving creative. • Support Retail with creator opportunities tied to launches or in-store initiatives. • Define the standards for “brand-right” creator content: tone, visual language, messaging, POV. • Partner with Finance on accruals, forecasting, pacing, and performance attribution. • Partner with the Integrated Marketing team to drive influencer activations, launch dinners, and brand trips. • Performance & Optimization • Track EMV, GMV, ROAS (when applicable), conversion KPIs, and CAC impact. Provide adjustments to programs and campaigns based on measurable insights. • Build reporting dashboards and weekly/monthly scorecards. • Analyze creator performance to optimize tier mix, content mix, commission strategy, and spend distribution. • Own annual influencer, affiliate, and gifting budgets across paid, organic, and experiential programming. • Forecast spend by tier and initiative; manage cost efficiency across CPE, CPA, CPV, CPM, EMV, and GMV. • Maintain rigorous vetting across audience quality, sentiment, partnerships, and brand safety. • Ensure FTC compliance, accurate disclosures, creator exclusivity, and rights usage. Requirements • Demonstrated ability to generate high-impact creative concepts and execute premium-level design. • Strong understanding of performance creative principles, DTC best practices, and social-first design. • Excellent communication, organization, and cross-functional collaboration skills. • Ability to mentor and elevate creative talent while working hands-on. Nice-to-haves • 6–10+ years of experience in art direction, design, or creative leadership roles (beauty, skincare, fragrance preferred). • Strong portfolio spanning digital, social, paid performance, campaigns, and brand identity. • Proficiency in Adobe Creative Suite, Figma, Canva, and related tools. • Experience directing photoshoots and creative production. Apply tot his job