Hiring Now: Director, Experiential Marketing 2 Locations
Position at a Glance:Position: Director, Experiential Marketing 2 LocationsCompensation: a competitive salaryStart Date: Immediate openings availableCompany: WorkwarpLocation: Remote  Location(s):
United States of America
City/Cities:
Remote
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
November 1, 2024
Shift:
Job Description Summary:
At The Coca-Cola Company, we dont just refresh the world; we create unforgettable experiences and cultivate brand love that bubbles over. Working here is about being part of something larger  joining a global beverage leader and seizing the opportunity to make an impact across the globe. Our North America Operating Unit (NAOU) Marketing Teams craft the narratives of a diverse portfolio of beloved brands, connecting deeply with local consumers and making waves globally. Come share our story!
What You Will Do for Us:
As our Director of Experiential Marketing, you will be the catalyst for creating exhilarating consumer experiences that extend across NAOU. YouÂll orchestrate a team of passionate external agency associates, channeling their creativity to build brand love and loyalty.
 Lead and Inspire... Direct all facets of our experiential marketing initiatives and fostering cross-functional collaboration that energizes our North American bottlers.
 Drive Experiences: Guide external agencies to deliver high-impact consumer interactions that amplify brand awareness and spark trial and loyalty.
 Expert Liaison: Act as the go-to expert for brand teams, facilitating seamless in-market execution through collaboration with both field marketing teams and external agencies.
 Marquee Programs: Align experiential tour capabilities with marquee brand programs, ensuring each activation is impactful and cohesive.
 Engagement: Work closely with agency teams and internal associates to bring vibrant consumer experiences to life.
Qualifications & Requirements:
 Experience: 10-12 years in the consumer goods/beverages industryÂwith a sparkling track record of success.
 Strategic Vision: Proven planning abilities in both strategic and tactical contexts, coupled with financial management expertise.
 Collaboration: Skilled at synthesizing needs of multiple stakeholders, building partnerships, and establishing trust and credibility across all levels.
 Leadership: Demonstrated ability to lead, coach, and develop a team of individual contributors.
 Agency Experience: Extensive experience with experiential and sampling agencies.
 NAOU Knowledge: Strong engagement with NAOU Bottling System and Partners.
 Brand Strategy: Deep understanding of brand marketing strategy.
 Communication: Exceptional clarity in concise communication.
 Education: BachelorÂs Degree required; MasterÂs Degree preferred.
What We Can Do for You:
 Iconic & Innovative Brands: Refresh your career with our portfolio of over 250 world-renowned products, where innovation is a constant ingredient.
 Expansive & Diverse Customers: Engage with a diverse range of customers every day.
 Critical Experiences: Collaborate within a global network and cross-functional partners to redefine how we refresh the world and make a difference.
Skills:
Pay Range:
$153,000 - $175,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whatÂs possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors  curious, empowered, inclusive and agile  and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws Apply Job! We Want to Hear From You!If this role sounds like a perfect fit, don't hesitate. Apply today and let's build the future together.
Apply Now
United States of America
City/Cities:
Remote
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
November 1, 2024
Shift:
Job Description Summary:
At The Coca-Cola Company, we dont just refresh the world; we create unforgettable experiences and cultivate brand love that bubbles over. Working here is about being part of something larger  joining a global beverage leader and seizing the opportunity to make an impact across the globe. Our North America Operating Unit (NAOU) Marketing Teams craft the narratives of a diverse portfolio of beloved brands, connecting deeply with local consumers and making waves globally. Come share our story!
What You Will Do for Us:
As our Director of Experiential Marketing, you will be the catalyst for creating exhilarating consumer experiences that extend across NAOU. YouÂll orchestrate a team of passionate external agency associates, channeling their creativity to build brand love and loyalty.
 Lead and Inspire... Direct all facets of our experiential marketing initiatives and fostering cross-functional collaboration that energizes our North American bottlers.
 Drive Experiences: Guide external agencies to deliver high-impact consumer interactions that amplify brand awareness and spark trial and loyalty.
 Expert Liaison: Act as the go-to expert for brand teams, facilitating seamless in-market execution through collaboration with both field marketing teams and external agencies.
 Marquee Programs: Align experiential tour capabilities with marquee brand programs, ensuring each activation is impactful and cohesive.
 Engagement: Work closely with agency teams and internal associates to bring vibrant consumer experiences to life.
Qualifications & Requirements:
 Experience: 10-12 years in the consumer goods/beverages industryÂwith a sparkling track record of success.
 Strategic Vision: Proven planning abilities in both strategic and tactical contexts, coupled with financial management expertise.
 Collaboration: Skilled at synthesizing needs of multiple stakeholders, building partnerships, and establishing trust and credibility across all levels.
 Leadership: Demonstrated ability to lead, coach, and develop a team of individual contributors.
 Agency Experience: Extensive experience with experiential and sampling agencies.
 NAOU Knowledge: Strong engagement with NAOU Bottling System and Partners.
 Brand Strategy: Deep understanding of brand marketing strategy.
 Communication: Exceptional clarity in concise communication.
 Education: BachelorÂs Degree required; MasterÂs Degree preferred.
What We Can Do for You:
 Iconic & Innovative Brands: Refresh your career with our portfolio of over 250 world-renowned products, where innovation is a constant ingredient.
 Expansive & Diverse Customers: Engage with a diverse range of customers every day.
 Critical Experiences: Collaborate within a global network and cross-functional partners to redefine how we refresh the world and make a difference.
Skills:
Pay Range:
$153,000 - $175,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whatÂs possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors  curious, empowered, inclusive and agile  and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws Apply Job! We Want to Hear From You!If this role sounds like a perfect fit, don't hesitate. Apply today and let's build the future together.
Apply Now