Hiring Now: Director, Customer Marketing and Growth Strategy
Role Snapshot:Company: WorkwarpStart Date: Immediate openings availablePosition: Director, Customer Marketing And Growth StrategyLocation: RemoteCompensation: a competitive salary  Location(s):
United States of America
City/Cities:
Remote
Travel Required:
26% - 50%
Relocation Provided:
No
Job Posting End Date:
October 24, 2024
Shift:
Job Description Summary:
The Director of Customer Marketing & Growth Strategy will be a strategic thought leader for key Strategic Partnership & On-Premise (SPOP) customers and will lead marketing strategies and solutions to drive value, build brand love, increase beverage incidence and profitability for these partners. The position will play a critical role in the annual joint business planning process, development of growth strategies, innovation, media and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets and other internal and external partners to support customer strategies throughout the year.
We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, customer and consumer mindset... and exceptional project management skills.
RESPONSIBILITIES
MARKETING STRATEGY AND EXECUTION:
 Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
 Construct & deliver annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conducting customer marketing stewardship reviews.
 Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.
PARTNERSHIPS:
 Develop long-term customer partnerships with ownership of senior level marketing relationships.
 Champion for both customer and TCCC imperatives internally & externally to deliver on our Growth Promise in all areas.
 Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.
INSIGHTS:
 Present "What" (Consumer and Industry Insights that put things into context), "So What" (what it means to the customer brand & category) & "Now What" (recommendations in how to apply to customers business) to deliver persuasive selling stories.
 Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer and shopper insights and linking to brand strategy.
 Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
QUALIFICATION & REQUIREMENTS:
 Minimum Education Required: Bachelor's degree in Marketing/Business or equivalent education.
 5-10 years business development experience in a consumer-packaged goods company, agency or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry
 Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
 Advanced Strategic Thinking & Application
 Insights/Inspiration to Action
 Category Innovation
 Digital Ecosystem
 CBP/Long Range Indispensable Value
 Effective Storytelling
 Agency Management
 Media Planning, preferred but not Required
 Demonstrated personal leadership skills and ability to influence
Location: Remote in US, Preference to Central and East Regions
Travel: Approximately 25-50%
Skills:
Account Management, Business Development, Business Insights, Communication, Cross-Functional Teamwork, Decision Making, Influencing, Joint Business Planning, Leadership, Marketing, Marketing Strategies, Negotiation, Pitch Presentations, Results-Oriented, Storytelling
Pay Range:
$153,000 - $175,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws Apply Job! We Encourage You to Apply!Even if you feel you're not a perfect match, we'd still love to hear from you. We are looking for great people to join our friendly team.
Apply Now
United States of America
City/Cities:
Remote
Travel Required:
26% - 50%
Relocation Provided:
No
Job Posting End Date:
October 24, 2024
Shift:
Job Description Summary:
The Director of Customer Marketing & Growth Strategy will be a strategic thought leader for key Strategic Partnership & On-Premise (SPOP) customers and will lead marketing strategies and solutions to drive value, build brand love, increase beverage incidence and profitability for these partners. The position will play a critical role in the annual joint business planning process, development of growth strategies, innovation, media and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets and other internal and external partners to support customer strategies throughout the year.
We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, customer and consumer mindset... and exceptional project management skills.
RESPONSIBILITIES
MARKETING STRATEGY AND EXECUTION:
 Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
 Construct & deliver annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conducting customer marketing stewardship reviews.
 Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.
PARTNERSHIPS:
 Develop long-term customer partnerships with ownership of senior level marketing relationships.
 Champion for both customer and TCCC imperatives internally & externally to deliver on our Growth Promise in all areas.
 Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.
INSIGHTS:
 Present "What" (Consumer and Industry Insights that put things into context), "So What" (what it means to the customer brand & category) & "Now What" (recommendations in how to apply to customers business) to deliver persuasive selling stories.
 Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer and shopper insights and linking to brand strategy.
 Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
QUALIFICATION & REQUIREMENTS:
 Minimum Education Required: Bachelor's degree in Marketing/Business or equivalent education.
 5-10 years business development experience in a consumer-packaged goods company, agency or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry
 Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
 Advanced Strategic Thinking & Application
 Insights/Inspiration to Action
 Category Innovation
 Digital Ecosystem
 CBP/Long Range Indispensable Value
 Effective Storytelling
 Agency Management
 Media Planning, preferred but not Required
 Demonstrated personal leadership skills and ability to influence
Location: Remote in US, Preference to Central and East Regions
Travel: Approximately 25-50%
Skills:
Account Management, Business Development, Business Insights, Communication, Cross-Functional Teamwork, Decision Making, Influencing, Joint Business Planning, Leadership, Marketing, Marketing Strategies, Negotiation, Pitch Presentations, Results-Oriented, Storytelling
Pay Range:
$153,000 - $175,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws Apply Job! We Encourage You to Apply!Even if you feel you're not a perfect match, we'd still love to hear from you. We are looking for great people to join our friendly team.
Apply Now