[Hiring] Director, HCP Marketing @Nuvalent, Inc.
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Role Description
Reporting to the VP of Marketing, the Director of HCP Marketing – Neladalkib (ALK) will contribute significantly to the success of the company’s second commercial launch by collaborating with others to gather HCP insights, evaluate the ALK+ NSCLC market, and drive the development of HCP engagement strategies, messaging, and personal promotion materials. This individual will be a critical member of the Marketing Team and work closely with colleagues to develop and execute coordinated strategies / messaging and a comprehensive, multi-channel HCP marketing tactical plan.
• Partner with other functions (e.g., Market Research, Brand Strategy, Thought Leader Liaisons, Medical Affairs) to identify / fill critical insight gaps, synthesize findings, and make insight-backed recommendations for HCP engagement strategies, messaging, and tactical plans / execution
• Develop compelling HCP engagement strategies aligned to overall Brand Strategy
• Lead development of HCP tactical plan for neladalkib aligned to key engagement strategies and overall Brand Strategy with clear budget allocation and KPIs
• Collaborate with Digital Marketing and other HCP Marketers to develop a comprehensive, multi-channel HCP Marketing tactical plan, budget, and performance measurement plan
• Collaborate as necessary with Patient- and Payer-directed Marketers to ensure a holistic positive customer experience
• Lead development of insight-driven HCP messaging
• Lead development of HCP campaign, consistent with aligned Positioning / Branding
• Lead development of HCP personal promotion materials (e.g., Core Visual Aid), including management of agency partners and collaboration with Medical, Legal, and Regulatory for review / approval of materials
• Collaborate with other members of the Marketing Team on peer-to-peer and congress activities
• Lead engagement with Sales Force and Sales Force Training to ensure consistent feedback, optimization of personal promotion materials, and flawless Field execution aligned to core Brand Messages and Brand Strategy
• Longitudinally evaluate performance of tactics based on KPIs and adjust execution as necessary
• Responsibly manage tactical budget over the course of the year, reallocating / optimizing as necessary and aligning on proposed changes with Brand Lead and Brand Strategy
• Contribute to Leadership presentations (e.g., Launch Readiness Updates, Tactical Plans) as necessary
Qualifications
• Bachelor’s degree required
• 5+ years of biopharma Marketing experience, including oncology US product launch experience. NSCLC Marketing experience preferred
• Highly experienced in personal promotion / peer-to-peer / congress tactics, creative campaigns, market research (including testing of messages / promotional materials), message development, and tactical planning
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and communicate across organization
• Demonstrated experience in managing vendors, meeting dynamic timelines, and responsibly managing budgets
• Successful track record of cross-functional collaboration
• Willingness to travel domestically up to 20%
Competencies Include
• Flexibility to work both independently and in close collaboration with peers and senior stakeholders, including sharing of workstreams / content with other HCP Marketers
• Strong ability to adapt to evolving conditions as needed
• Strong scientific and clinical orientation, comfortable with data, and able to analyze / distill complex information into business implications / recommendations and credible narrative with internal and external stakeholders
• Drives for strong performance and results in a dynamic, fast-paced environment
• Characteristics include being entrepreneurial, collaborative, and an energetic initiative-taker with strong interpersonal and analytical skills
• Excellent written, verbal, presentation, and organizational skills
• Proficiency with Microsoft Word, PowerPoint, Teams / Zoom; proficiency with Veeva PromoMats preferred
Apply Now
Apply Now
Role Description
Reporting to the VP of Marketing, the Director of HCP Marketing – Neladalkib (ALK) will contribute significantly to the success of the company’s second commercial launch by collaborating with others to gather HCP insights, evaluate the ALK+ NSCLC market, and drive the development of HCP engagement strategies, messaging, and personal promotion materials. This individual will be a critical member of the Marketing Team and work closely with colleagues to develop and execute coordinated strategies / messaging and a comprehensive, multi-channel HCP marketing tactical plan.
• Partner with other functions (e.g., Market Research, Brand Strategy, Thought Leader Liaisons, Medical Affairs) to identify / fill critical insight gaps, synthesize findings, and make insight-backed recommendations for HCP engagement strategies, messaging, and tactical plans / execution
• Develop compelling HCP engagement strategies aligned to overall Brand Strategy
• Lead development of HCP tactical plan for neladalkib aligned to key engagement strategies and overall Brand Strategy with clear budget allocation and KPIs
• Collaborate with Digital Marketing and other HCP Marketers to develop a comprehensive, multi-channel HCP Marketing tactical plan, budget, and performance measurement plan
• Collaborate as necessary with Patient- and Payer-directed Marketers to ensure a holistic positive customer experience
• Lead development of insight-driven HCP messaging
• Lead development of HCP campaign, consistent with aligned Positioning / Branding
• Lead development of HCP personal promotion materials (e.g., Core Visual Aid), including management of agency partners and collaboration with Medical, Legal, and Regulatory for review / approval of materials
• Collaborate with other members of the Marketing Team on peer-to-peer and congress activities
• Lead engagement with Sales Force and Sales Force Training to ensure consistent feedback, optimization of personal promotion materials, and flawless Field execution aligned to core Brand Messages and Brand Strategy
• Longitudinally evaluate performance of tactics based on KPIs and adjust execution as necessary
• Responsibly manage tactical budget over the course of the year, reallocating / optimizing as necessary and aligning on proposed changes with Brand Lead and Brand Strategy
• Contribute to Leadership presentations (e.g., Launch Readiness Updates, Tactical Plans) as necessary
Qualifications
• Bachelor’s degree required
• 5+ years of biopharma Marketing experience, including oncology US product launch experience. NSCLC Marketing experience preferred
• Highly experienced in personal promotion / peer-to-peer / congress tactics, creative campaigns, market research (including testing of messages / promotional materials), message development, and tactical planning
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and communicate across organization
• Demonstrated experience in managing vendors, meeting dynamic timelines, and responsibly managing budgets
• Successful track record of cross-functional collaboration
• Willingness to travel domestically up to 20%
Competencies Include
• Flexibility to work both independently and in close collaboration with peers and senior stakeholders, including sharing of workstreams / content with other HCP Marketers
• Strong ability to adapt to evolving conditions as needed
• Strong scientific and clinical orientation, comfortable with data, and able to analyze / distill complex information into business implications / recommendations and credible narrative with internal and external stakeholders
• Drives for strong performance and results in a dynamic, fast-paced environment
• Characteristics include being entrepreneurial, collaborative, and an energetic initiative-taker with strong interpersonal and analytical skills
• Excellent written, verbal, presentation, and organizational skills
• Proficiency with Microsoft Word, PowerPoint, Teams / Zoom; proficiency with Veeva PromoMats preferred
Apply Now
Apply Now