High-End Real Estate Paid Ads & Funnel Specialist (Meta, Google, Retargeting)

We are a boutique real estate brokerage marketing a $3M+ luxury listing in Del Mar, California, and we are looking for a data-driven paid advertising strategist who understands how to target, track, retarget, and convert high-intent buyers using behavioral data, not just demographics.

We are not looking for someone who simply boosts posts. We need a professional who understands:

• Pixel-based tracking

• Cookie-based audience building

• Behavioral targeting

• Funnel design

• Retargeting & sequential messaging

• Conversion tracking & optimization

Our goal is to move prospects through a buyer funnel from:

Awareness → Engagement → Intent → Qualified Buyer Lead

We need someone who can:

1. Build High-Intent Audiences

Use:

Website traffic

Real estate browsing behavior

Luxury buyer indicators

Retargeting pixels

Lookalike audiences

Interest + behavioral layering

To reach people who are actively showing buying signals for luxury real estate in Southern California.

2. Launch Paid Campaigns

Run ads on:

Meta (Facebook & Instagram)

Google Display & YouTube

LinkedIn

Retargeting networks

To drive traffic to:

Our property landing page

Property video

Lead capture pages

3. Collect & Interpret Data

Track:

Cost per click

Cost per lead

Video watch %

Retargeting pool growth

Conversion rate

Funnel drop-off points

We need someone who knows how to read ad data and make adjustments, not just report numbers.

4. Retarget & Refine

Create multiple message layers for:

First-time viewers

Video watchers

Website visitors

Form starters

High-intent users

We want ads that get more specific and more persuasive as people move deeper into the funnel.

5. The End Goal

We want to generate:

Serious buyer inquiries

Qualified leads

Property showings

Buyer engagement for a $3M+ Del Mar listing

This is not a one-off boost — we want to build a repeatable luxury buyer funnel we can use for future listings.

6. Ideal Candidate

You should have:

Proven experience with Meta & Google ads

Experience with real estate or luxury marketing

Pixel + retargeting experience

Funnel and conversion tracking experience

Ability to explain strategy clearly

Bonus if you have worked with:

Luxury brands

High-ticket products

Real estate funnels

7. To Apply

Please include:

Examples of campaigns you’ve run

Results (CPL, ROAS, conversions, etc.)

Your approach to funnel + retargeting strategy

What tools you use (Meta Ads Manager, GA4, CRM, etc.)

We are ready to move quickly and invest in a professional who can generate real buyer demand.

Apply Now

Apply Now