Head of Social Media
Description:
• Develop and execute Yelp’s social media strategy across relevant platforms (Instagram, TikTok, YouTube, LinkedIn (B2B) and others, prioritized based on alignment with goals), scaling Yelp’s reach, engagement, and loyalty.
• Design a sound approach to managing both national and local handles leveraging the strengths and opportunities of each.
• Oversee creation of visually compelling, authentic and effective content that spotlights local businesses, product launches and the overall Yelp experience.
• Partner with internal teams to finalize creative assets.
• Lead day-to-day operations and build and mentor a team of social strategists.
• Build and engage authentic communities by fostering dialogue, responding to comments , and managing relationships with advocates and influencers.
• Set, track, and analyze KPIs, using data and insights to guide continuous optimization of content and campaigns.
• Partner with internal teams to establish reporting infrastructure.
• Collaborate with Growth Marketing, Community, Communications and Product teams to integrate social campaigns with broader marketing initiatives, product feature development, and business goals.
• Nurture strong relationships with senior leadership and key cross-org stakeholders.
• Drive innovation by staying ahead of platform trends, content formats, and best practices, testing new ideas and channels.
• Conduct audience and competitor research: Develop crisp insights that inform our strategy and shape our communications.
• Monitor reputation and manage community issues proactively, maintaining high standards for responsiveness and care.
• Provide proactive and reactive support for the Communications team: Support company announcements, corporate communications initiatives, and issues management.
Requirements:
• 8-12+ years of experience in social media marketing, including at least 3 years managing teams.
• Demonstrated success in developing and executing strategies across multiple social platforms to drive business results, with a strong grasp of emerging channels and user-generated content (UGC).
• Expertise in digital storytelling, visual content, online community engagement, and influencer partnerships.
• Data-savvy approach with ability to create, monitor, and act on social KPIs and analytics.
• Proficient with social analytics, listening, and influencer management platforms such as Brandwatch, Sprout Social, Tagger, and CreatorIQ to identify opportunities and drive results.
• Knowledge of AI tools to improve the quality and impact of your social strategy—or a deep passion and curiosity to learn and deploy these technologies.
• Exceptional written and verbal communication skills, able to advocate for your vision and inspire teams.
• Adaptability and creativity—comfortable with experimentation and rapid iteration in response to trends and feedback.
• Experience collaborating cross-functionally with creative, marketing, product, and PR teams.
• Bachelor's degree in Marketing, Communications, or similar field (or equivalent professional experience).
Benefits:
• Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
• 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
Apply Now
Apply Now
• Develop and execute Yelp’s social media strategy across relevant platforms (Instagram, TikTok, YouTube, LinkedIn (B2B) and others, prioritized based on alignment with goals), scaling Yelp’s reach, engagement, and loyalty.
• Design a sound approach to managing both national and local handles leveraging the strengths and opportunities of each.
• Oversee creation of visually compelling, authentic and effective content that spotlights local businesses, product launches and the overall Yelp experience.
• Partner with internal teams to finalize creative assets.
• Lead day-to-day operations and build and mentor a team of social strategists.
• Build and engage authentic communities by fostering dialogue, responding to comments , and managing relationships with advocates and influencers.
• Set, track, and analyze KPIs, using data and insights to guide continuous optimization of content and campaigns.
• Partner with internal teams to establish reporting infrastructure.
• Collaborate with Growth Marketing, Community, Communications and Product teams to integrate social campaigns with broader marketing initiatives, product feature development, and business goals.
• Nurture strong relationships with senior leadership and key cross-org stakeholders.
• Drive innovation by staying ahead of platform trends, content formats, and best practices, testing new ideas and channels.
• Conduct audience and competitor research: Develop crisp insights that inform our strategy and shape our communications.
• Monitor reputation and manage community issues proactively, maintaining high standards for responsiveness and care.
• Provide proactive and reactive support for the Communications team: Support company announcements, corporate communications initiatives, and issues management.
Requirements:
• 8-12+ years of experience in social media marketing, including at least 3 years managing teams.
• Demonstrated success in developing and executing strategies across multiple social platforms to drive business results, with a strong grasp of emerging channels and user-generated content (UGC).
• Expertise in digital storytelling, visual content, online community engagement, and influencer partnerships.
• Data-savvy approach with ability to create, monitor, and act on social KPIs and analytics.
• Proficient with social analytics, listening, and influencer management platforms such as Brandwatch, Sprout Social, Tagger, and CreatorIQ to identify opportunities and drive results.
• Knowledge of AI tools to improve the quality and impact of your social strategy—or a deep passion and curiosity to learn and deploy these technologies.
• Exceptional written and verbal communication skills, able to advocate for your vision and inspire teams.
• Adaptability and creativity—comfortable with experimentation and rapid iteration in response to trends and feedback.
• Experience collaborating cross-functionally with creative, marketing, product, and PR teams.
• Bachelor's degree in Marketing, Communications, or similar field (or equivalent professional experience).
Benefits:
• Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
• 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
Apply Now
Apply Now