Head of Marketing (Fractional / Contract to Hire)
About Us We are a fast-growing group of companies committed to financial literacy, wealth creation, and personal transformation. Through HDA Financial, HDA Insurance, and our coaching programs, we help individuals and entrepreneurs build wealth, protect their families, and unlock their potential. We are looking for a Head of Marketing (Contract-to-Hire) — a high-level strategist who can also roll up their sleeves and ensure execution. This person will act as a Fractional CMO & Campaign Director, overseeing lead generation, campaign strategy, UGC creators, ad campaigns, webinars, and the full marketing ecosystem. Key Responsibilities • Marketing Strategy: Develop and execute launch campaigns for HDA Financial coaching programs, Breakthrough Blueprint coaching, and HDA Insurance funnels. • Campaign Execution: Oversee paid ad campaigns (FB, IG, TikTok, YouTube) and optimize for lead generation and sales. • Creative Direction: Manage and guide UGC creators, video editors, and designers to ensure brand consistency and high-quality visuals. • Funnel & Webinar Management: Build, optimize, and manage funnels, webinars, and challenges (via GoHighLevel, ClickFunnels, Kajabi, Skool, etc.). • Lead Generation: Ensure consistent flow of high-quality leads into sales pipelines. • Analytics & Reporting: Track KPIs (leads, CPL, ROAS, conversions) and adjust strategy weekly. • Team Coordination: Collaborate with leadership and oversee part-time specialists (ad buyers, editors, creators). Qualifications • 5+ years in marketing strategy and campaign management (coaching/consulting/financial services experience strongly preferred). • Proven track record scaling online programs, coaching offers, or service businesses. • Strong grasp of paid ads, funnels, and webinar-based marketing. • Experience working with UGC creators and managing creative teams. • Ability to balance big-picture strategy with hands-on execution. • Data-driven, proactive, and results-oriented. Compensation • Performance Bonus: % of revenue from successful campaigns (aligned with results). Job Type: Contract Pay: $3,000.00 - $7,000.00 per month Work Location: Remote Apply tot his job