Head of Demand Generation - DACH (Fixed-term)

Our Demand Generation team has one core mission: create pipeline for our revenue team. As Head of Demand Generation DACH, you own pipeline creation for the DACH market to speed up 360Learning’s growth.Our current Head of DG (DACH) will be on extended leave for 10+ months, so we’re looking for an ambitious individual to join our team during this time to manage performance and ensure the DACH market hits their marketing and sales targets.While temporary, this position offers an incredible opportunity to spend nearly a year learning the ins-and-outs of a high-performance marketing org, and to work directly with talented individuals across the entire company.Hear from your future coach: “Our DG team is world class. We are high performers with aggressive targets, but everyone is given the autonomy to execute as they wish. We’re constantly launching exciting new experiments, collaborating with other departments, and working as a team to hit pipeline goals.” - James Meincke Within 1 month, you will: Experience a comprehensive onboarding that includes insight into our team, culture, and productCollaborate with our EMEA Paid Marketing Manager to create your 1st marketing experiments on paid channelsUpskill on how to manage our remarketing campaigns Within 3 months, you will: Own the DACH Demand Gen budgetBe accountable for achieving our DACH SQL targets (Sales Qualified Leads)Work closely with the EMEA Paid Media Manager on allocating budget across channelsDefine and execute your marketing experiment roadmap to monitor & improve all marketing touchpointsPartner with DACH BDRs to improve lead follow up and increase the conversion rate of MQLs (Marketing Qualified Lead) to SQLsBe the DACH Sales team point of contact for all marketing-related questions Within 6 months, you will: Collaborate with the rest of the EMEA marketing team (EMEA Paid Media Manager, EMEA event manager, Product Marketing team, Brand team) to create more ambitious & complex campaignsUnlock new acquisition channels to scale demand generation in DACHFeed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry The Skill Set Min. 2 years experience in Demand Generation in B2B SaaS, owning a budget and a target (SQL/opportunities/pipe), interacting with a sales teamNative German speaker or business fluent in German (min. C2)Fluent in English (US/UK) / B2 level or equivalentGood understanding of SEM (Google Ads) and Social (LinkedIn/Facebook Ads): you understand what our Paid Marketing Manager does and can challenge themGood command of marketing automation tools (Marketo, Hubspot) and SalesforceData-focus: you start with numbers. You’re driven by performance.Attention to detail: you know how to launch a campaign without a glitch and catch every typoAnalytical skills: you quickly create reports and analyze performance methodically to identify bottlenecksAutonomy and Project Management: you’re a problem solver who knows how to conduct projects on her own.Written communication: your written communication is structured and crystal-clearExperience with ABM campaigns is a plusEnthusiasm for our culture explained here: What We Offer Compensation: Package includes base salary and a variable component Benefits: Work From Home allowance, social security, health insurance, unemployment insurance, common contingency, salary guarantee fund. Leave requests are subject to local policies. Balance: Flexible hours, Total work from home possible anywhere in Spain Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity.Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact Corporate Social Responsibility: Review our CSR Charter: 360learning.com/blog/corporate-social-responsibility-charter Culture: A framework that will help you make an impact - envision our way of working and our Convexity Culture: & find out more about the teams, product and processes: ‍ Interview Process Screening call with Talent Acquisition ManagerInterview with Global Director of Demand GenerationHomework: Case StudyAssignmentCulture-fit call with EMEA Paid Marketing Manager + VP MarketingReferencesOffer! Additional Information Who We Are360Learning enables companies to upskill from within by turning their experts into champions for employee, customer, and partner growth. With our LMS for collaborative learning, Learning & Development teams can accelerate upskilling with the help of internal experts instead of slow top-down training. 360Learning is the easiest way to onboard and upskill employees, train customer-facing teams, and enable customers and partners–all from one place. 360Learning powers the future of work at 1,700 organizations. Founded in 2013, 360Learning has raised $240 million with 400+ team members across North America and EMEA.Learning Includes Everyone.In concert with our culture, 360Learning believes learning includes everyone and that means embracing the strengths of diversity, connectedness, and inclusion. Through conscientious efforts, our global footprint celebrates cultures, perspectives, and experiences from all over the world to support our platform that is built for all regardless of race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. Thus, 360Learning is proud to be an equal opportunity workplace, and we commit to continue this throughout our processes for recruitment, compensation, benefits, performance, promotion, and all other conditions and terms of employment. We want to learn from and with you! Apply tot his job