Head of APAC Marketing - Enterprise and Public Sector
About the position
Responsibilities
• The primary marketing liaison with sales vice presidents and managing directors across the APAC region.
• Responsible for strategic planning, execution, and oversight of all field marketing and account-based marketing (ABM) programs to drive awareness and demand generation across all sales segments and key verticals.
• Report quarterly on campaign contribution, effectiveness and ROI.
• Collaborate with sales leaders and their regional teams to develop and implement campaigns and programs aimed at building sales funnel and winning business.
• Work closely with the shared services team in EMEA and leverage content and campaigns as relevant for APAC's focus.
• Develop a pipeline of reference and case studies across APAC.
• Leverage US and EMEA produced content as relevant and create specific APAC content particularly for the Federal Government in Australia.
• Ensure the two English APAC web domains and the Japanese web domain have relevant and fresh content to use in awareness, outreach and engagement campaigns.
• Manage key external marketing agencies and develop strong relationships built on trust.
• Manage discretionary and ABM budgets as well relevant agency retainers.
• Ensure legal compliance processes are followed by all team members, with privacy, copy, event nomination and opt-in/spam rules are adhered to.
Requirements
• Bachelor's degree or four or more years of work experience.
• Eight or more years of experience in a B2B Marketing function in a multinational technology company.
• Eight or more year leading a regional APAC marketing team.
• Broad marketing expertise, preferably in a field-facing or strategic marketing role.
• In-depth knowledge of international markets, emerging global technology trends, and issues in the Enterprise (pan APAC) and Public Sector (Australia only) segments.
• Talent for crafting customer-focused value propositions for vertical markets like Banking & Finance, Manufacturing, Health & Pharmaceutical and the Public Sector.
• Solid understanding of current digital/online/offline marketing concepts, strategies, and best practices.
Nice-to-haves
• MBA or Masters Degree.
• One or more relevant Marketing Certification or training.
• Leadership skills, ideally with experience leading a virtual/international team.
• Experience coaching and developing teams to perform at their best as they strive to meet objectives, and have some fun along the way.
• Ability to create and implement strategic plans.
• Excellent organizational, interpersonal, presentation, oral, and written communication skills; track record of building relationships and credibility with leaders across the organization.
• Strong analytical skills and data-driven thinking.
Benefits
• Hybrid work environment with defined work location including work from home and assigned office days.
• Scheduled Weekly Hours: 38.
Apply Now
Apply Now
Responsibilities
• The primary marketing liaison with sales vice presidents and managing directors across the APAC region.
• Responsible for strategic planning, execution, and oversight of all field marketing and account-based marketing (ABM) programs to drive awareness and demand generation across all sales segments and key verticals.
• Report quarterly on campaign contribution, effectiveness and ROI.
• Collaborate with sales leaders and their regional teams to develop and implement campaigns and programs aimed at building sales funnel and winning business.
• Work closely with the shared services team in EMEA and leverage content and campaigns as relevant for APAC's focus.
• Develop a pipeline of reference and case studies across APAC.
• Leverage US and EMEA produced content as relevant and create specific APAC content particularly for the Federal Government in Australia.
• Ensure the two English APAC web domains and the Japanese web domain have relevant and fresh content to use in awareness, outreach and engagement campaigns.
• Manage key external marketing agencies and develop strong relationships built on trust.
• Manage discretionary and ABM budgets as well relevant agency retainers.
• Ensure legal compliance processes are followed by all team members, with privacy, copy, event nomination and opt-in/spam rules are adhered to.
Requirements
• Bachelor's degree or four or more years of work experience.
• Eight or more years of experience in a B2B Marketing function in a multinational technology company.
• Eight or more year leading a regional APAC marketing team.
• Broad marketing expertise, preferably in a field-facing or strategic marketing role.
• In-depth knowledge of international markets, emerging global technology trends, and issues in the Enterprise (pan APAC) and Public Sector (Australia only) segments.
• Talent for crafting customer-focused value propositions for vertical markets like Banking & Finance, Manufacturing, Health & Pharmaceutical and the Public Sector.
• Solid understanding of current digital/online/offline marketing concepts, strategies, and best practices.
Nice-to-haves
• MBA or Masters Degree.
• One or more relevant Marketing Certification or training.
• Leadership skills, ideally with experience leading a virtual/international team.
• Experience coaching and developing teams to perform at their best as they strive to meet objectives, and have some fun along the way.
• Ability to create and implement strategic plans.
• Excellent organizational, interpersonal, presentation, oral, and written communication skills; track record of building relationships and credibility with leaders across the organization.
• Strong analytical skills and data-driven thinking.
Benefits
• Hybrid work environment with defined work location including work from home and assigned office days.
• Scheduled Weekly Hours: 38.
Apply Now
Apply Now