Growth Marketing Manager, Retention & Lifecycle
About the position
HireNow Staffing is partnering with a healthcare startup to recruit a seasoned and skilled Growth Marketing Manager, Retention & Lifecycle to take ownership of customer engagement, retention, and lifecycle strategy. This role is designed for a strategic, analytical, and deeply customer-centric marketer —someone who enjoys building intelligent, automated experiences that support users throughout their journey. You'll architect lifecycle programs from the ground up and play a critical role in driving activation, engagement, retention, and long-term value.
As the Growth Marketing Manager, Retention & Lifecycle, you will design and scale multi-channel lifecycle programs that connect customers to the right message at the right moment. You'll blend data, experimentation, and empathetic storytelling to create personalized experiences across email, SMS, in-app messaging, push notifications, and retargeting . This role partners closely with product, clinical, and marketing teams to ensure communications are accurate, compliant, and aligned with brand values—especially in a regulated healthcare environment.
Responsibilities
• Own end-to-end lifecycle strategy , designing, launching, and optimizing programs across email, SMS, push, and in-app channels
• Map high-impact customer touchpoints that educate, reassure, and convert users throughout their product and care journey
• Build and scale lifecycle flows including onboarding, nurture, education, personalization, retention, upsell, and winback
• Continuously optimize performance through segmentation strategies, content experiments, and A/B testing
• Lead structured experimentation programs across messaging, timing, creative, and channel mix
• Use cohort, funnel, and LTV analysis to measure impact and prioritize lifecycle improvements
• Establish and maintain strong CRM foundations , including clean data flows, accurate triggers, and reliable event tracking
• Ensure deliverability, QA, privacy, and HIPAA-aligned communications
• Collaborate cross-functionally with product, clinical, and marketing teams to ensure messaging accuracy and empathy
• Translate lifecycle insights into actionable recommendations that influence product and growth strategy
• Write clear, supportive, high-performing lifecycle copy across all customer touchpoints
• Simplify clinical or technical information into accessible, customer-friendly communication
• Build dashboards and report regularly on performance, insights, and opportunities
• Own and improve core lifecycle metrics including activation, retention, conversion, repeat usage, and lifetime value
Requirements
• 3–6 years of experience in a highly analytical lifecycle, retention, or growth marketing role
• Proven experience driving engagement and retention through email, SMS, and in-app channels
• Strong analytical mindset with hands-on experience in experimentation, optimization, and A/B testing
• Technical aptitude with CRM and lifecycle tools (e.g., Iterable, OneSignal, or similar platforms)
• Ability to work cross-functionally and translate data into actionable insights
Nice-to-haves
• Experience running lifecycle marketing at a design-centric company
• Background in B2C tech, digital health, fintech, e-commerce, marketplaces, or beauty
• Startup experience with clear, measurable impact on retention or LTV
• Comfort operating in regulated environments with high standards for accuracy and compliance
• Strong copywriting skills with a customer-first, empathetic voice
• Ability to clearly communicate complex concepts to non-marketers and stakeholders
Benefits
• UnitedHealthcare medical coverage (3 plans, including one fully covered for employees and 50% coverage for dependents)
• 401(k) retirement plan
• Unlimited / flexible vacation policy
Apply Now
Apply Now
HireNow Staffing is partnering with a healthcare startup to recruit a seasoned and skilled Growth Marketing Manager, Retention & Lifecycle to take ownership of customer engagement, retention, and lifecycle strategy. This role is designed for a strategic, analytical, and deeply customer-centric marketer —someone who enjoys building intelligent, automated experiences that support users throughout their journey. You'll architect lifecycle programs from the ground up and play a critical role in driving activation, engagement, retention, and long-term value.
As the Growth Marketing Manager, Retention & Lifecycle, you will design and scale multi-channel lifecycle programs that connect customers to the right message at the right moment. You'll blend data, experimentation, and empathetic storytelling to create personalized experiences across email, SMS, in-app messaging, push notifications, and retargeting . This role partners closely with product, clinical, and marketing teams to ensure communications are accurate, compliant, and aligned with brand values—especially in a regulated healthcare environment.
Responsibilities
• Own end-to-end lifecycle strategy , designing, launching, and optimizing programs across email, SMS, push, and in-app channels
• Map high-impact customer touchpoints that educate, reassure, and convert users throughout their product and care journey
• Build and scale lifecycle flows including onboarding, nurture, education, personalization, retention, upsell, and winback
• Continuously optimize performance through segmentation strategies, content experiments, and A/B testing
• Lead structured experimentation programs across messaging, timing, creative, and channel mix
• Use cohort, funnel, and LTV analysis to measure impact and prioritize lifecycle improvements
• Establish and maintain strong CRM foundations , including clean data flows, accurate triggers, and reliable event tracking
• Ensure deliverability, QA, privacy, and HIPAA-aligned communications
• Collaborate cross-functionally with product, clinical, and marketing teams to ensure messaging accuracy and empathy
• Translate lifecycle insights into actionable recommendations that influence product and growth strategy
• Write clear, supportive, high-performing lifecycle copy across all customer touchpoints
• Simplify clinical or technical information into accessible, customer-friendly communication
• Build dashboards and report regularly on performance, insights, and opportunities
• Own and improve core lifecycle metrics including activation, retention, conversion, repeat usage, and lifetime value
Requirements
• 3–6 years of experience in a highly analytical lifecycle, retention, or growth marketing role
• Proven experience driving engagement and retention through email, SMS, and in-app channels
• Strong analytical mindset with hands-on experience in experimentation, optimization, and A/B testing
• Technical aptitude with CRM and lifecycle tools (e.g., Iterable, OneSignal, or similar platforms)
• Ability to work cross-functionally and translate data into actionable insights
Nice-to-haves
• Experience running lifecycle marketing at a design-centric company
• Background in B2C tech, digital health, fintech, e-commerce, marketplaces, or beauty
• Startup experience with clear, measurable impact on retention or LTV
• Comfort operating in regulated environments with high standards for accuracy and compliance
• Strong copywriting skills with a customer-first, empathetic voice
• Ability to clearly communicate complex concepts to non-marketers and stakeholders
Benefits
• UnitedHealthcare medical coverage (3 plans, including one fully covered for employees and 50% coverage for dependents)
• 401(k) retirement plan
• Unlimited / flexible vacation policy
Apply Now
Apply Now