Growth Marketing Lead (Austin, TX – Remote)
Location: Austin, TX (100% remote)
Reports to: Chief Executive Officer
Direct Reports: Marketing Analyst (CRO/SEO), Google Ads Consultant, Web Designer/Developer, Backlink agency
About Tecla:
Tecla is a technology staffing company that helps world-class companies scale with top, remote software engineers, cloud experts, and AI specialists from across the U.S. and Latin America. We are the bridge between hiring in-house and outsourcing, giving companies the flexibility and cost savings of outsourcing while providing the quality and control of fully integrated engineering teams.
We also operate a small portfolio of interrelated sub-brands, all of which feed back into Tecla’s flagship business. This role will focus primarily on Tecla’s main line, with light support for emerging sub-brands.
The Role:
We are looking for a Growth Marketer to own Tecla’s U.S. marketing and demand generation.
This is a player-coach role where you will manage budget, guide a small team, and set strategy while also staying hands-on with SEO, CRO, SEM, and growth experiments.
This is not a specialist role. We need a creative growth generalist who thinks like a founder, understands business fundamentals, and can design experiments that generate measurable results.
You will operate both as a hands-on operator in critical areas such as SEO, CRO, and SEM, and as a systems architect who documents winning tactics into scalable playbooks.
Your mission is to generate more Qualified Leads, Meetings Booked, and Pipeline Value through a mix of inbound and demand generation initiatives.
What You Will Do:
Inbound and Website Growth
• Own CRO strategy in partnership with our Marketing Analyst
• Launch landing page experiments including copy, UX adjustments, and A/B testing
• Increase qualified traffic to the website and improve conversion rates
SEO and Organic Growth
• Maintain and strengthen Tecla’s top-ranking keywords
• Expand into new high-intent keywords
• Oversee backlink strategies with agencies
Demand Generation and Campaigns
• Build and run inbound and demand generation campaigns such as webinars, targeted programs, and multi-channel campaigns
• Partner with our Google Ads consultant on SEM execution and optimization
• Test and pioneer new acquisition channels such as LinkedIn Ads, partnerships, and creative campaigns
• Manage the marketing budget and allocate spend to maximize Qualified Leads and pipeline growth
Growth Strategy and Systems
• Alternate between acting as a hands-on operator for high-priority projects and documenting repeatable growth systems
• Support Tecla’s portfolio sub-brands as a secondary responsibility
• Occasionally collaborate on Austin Gild events to support local growth
AI-First Marketing
• Use ChatGPT and other AI tools daily for campaign creation, personalization, reporting, and ideation
• Embed AI into workflows to drive scale and efficiency
Analytics and KPIs
• Define and track KPIs including Qualified Leads, Meetings Booked, Pipeline Value, and qualified website traffic growth
• Report on CAC, CPL, and ROI by channel
• Be accountable for both results and learnings
What We Are Looking For:
• 3 to 5 years in growth or demand generation, ideally in B2B tech services such as staffing, software development, or managed services. Strong B2B SaaS experience will also be considered
• Proven generalist marketer with breadth across inbound, demand generation, lifecycle, and brand
• Strong track record in SEO, website conversion, and inbound lead generation
• Hands-on experience with SEO, SEM (Google Ads), CRO, and landing pages
• At least 2 years managing marketing budgets with proven ROI
• Experience using ChatGPT and AI tools for marketing
• Creative and data-driven with the ability to propose, design, and test new campaigns and channels
• Analytical skills with tools such as Google Analytics, Search Console, and HubSpot or similar CRM platforms
• Austin-based preferred, Texas-wide candidates considered
What Success Looks Like:
• Consistent growth in Revenue, Qualified Leads, Meetings Booked, and Pipeline Value
• Website attracts more qualified traffic and converts at a higher rate
• Top keyword rankings are maintained and new high-intent keywords are captured
• Clear ROI reporting guides budget allocation
• New creative channels tested and validated
• Growth playbooks documented and applied across Tecla and its sub-brands
Compensation:
• Base Salary: $80,000
• On-Target Earnings (OTE): $120,000 annually (base + performance bonus)
• Bonus Structure: Paid quarterly, tied to exceeding TECLA’s current marketing baselines.
Benefits:
• Fully remote work environment
• 401k with 3 percent salary match and self-directed investment options
• 15 work days of paid time off per year
• 10 company holidays
• Individual Coverage Health Reimbursement Arrangement (ICHRA)
• Annual company retreat with the full team
• $500 toward your office setup expenses upon joining
Why Tecla:
• Austin-based hub with a distributed team across the Americas
• Multicultural, collaborative, and fun team culture
• Direct ownership of the most critical lever in the business: pipeline and lead generation
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Reports to: Chief Executive Officer
Direct Reports: Marketing Analyst (CRO/SEO), Google Ads Consultant, Web Designer/Developer, Backlink agency
About Tecla:
Tecla is a technology staffing company that helps world-class companies scale with top, remote software engineers, cloud experts, and AI specialists from across the U.S. and Latin America. We are the bridge between hiring in-house and outsourcing, giving companies the flexibility and cost savings of outsourcing while providing the quality and control of fully integrated engineering teams.
We also operate a small portfolio of interrelated sub-brands, all of which feed back into Tecla’s flagship business. This role will focus primarily on Tecla’s main line, with light support for emerging sub-brands.
The Role:
We are looking for a Growth Marketer to own Tecla’s U.S. marketing and demand generation.
This is a player-coach role where you will manage budget, guide a small team, and set strategy while also staying hands-on with SEO, CRO, SEM, and growth experiments.
This is not a specialist role. We need a creative growth generalist who thinks like a founder, understands business fundamentals, and can design experiments that generate measurable results.
You will operate both as a hands-on operator in critical areas such as SEO, CRO, and SEM, and as a systems architect who documents winning tactics into scalable playbooks.
Your mission is to generate more Qualified Leads, Meetings Booked, and Pipeline Value through a mix of inbound and demand generation initiatives.
What You Will Do:
Inbound and Website Growth
• Own CRO strategy in partnership with our Marketing Analyst
• Launch landing page experiments including copy, UX adjustments, and A/B testing
• Increase qualified traffic to the website and improve conversion rates
SEO and Organic Growth
• Maintain and strengthen Tecla’s top-ranking keywords
• Expand into new high-intent keywords
• Oversee backlink strategies with agencies
Demand Generation and Campaigns
• Build and run inbound and demand generation campaigns such as webinars, targeted programs, and multi-channel campaigns
• Partner with our Google Ads consultant on SEM execution and optimization
• Test and pioneer new acquisition channels such as LinkedIn Ads, partnerships, and creative campaigns
• Manage the marketing budget and allocate spend to maximize Qualified Leads and pipeline growth
Growth Strategy and Systems
• Alternate between acting as a hands-on operator for high-priority projects and documenting repeatable growth systems
• Support Tecla’s portfolio sub-brands as a secondary responsibility
• Occasionally collaborate on Austin Gild events to support local growth
AI-First Marketing
• Use ChatGPT and other AI tools daily for campaign creation, personalization, reporting, and ideation
• Embed AI into workflows to drive scale and efficiency
Analytics and KPIs
• Define and track KPIs including Qualified Leads, Meetings Booked, Pipeline Value, and qualified website traffic growth
• Report on CAC, CPL, and ROI by channel
• Be accountable for both results and learnings
What We Are Looking For:
• 3 to 5 years in growth or demand generation, ideally in B2B tech services such as staffing, software development, or managed services. Strong B2B SaaS experience will also be considered
• Proven generalist marketer with breadth across inbound, demand generation, lifecycle, and brand
• Strong track record in SEO, website conversion, and inbound lead generation
• Hands-on experience with SEO, SEM (Google Ads), CRO, and landing pages
• At least 2 years managing marketing budgets with proven ROI
• Experience using ChatGPT and AI tools for marketing
• Creative and data-driven with the ability to propose, design, and test new campaigns and channels
• Analytical skills with tools such as Google Analytics, Search Console, and HubSpot or similar CRM platforms
• Austin-based preferred, Texas-wide candidates considered
What Success Looks Like:
• Consistent growth in Revenue, Qualified Leads, Meetings Booked, and Pipeline Value
• Website attracts more qualified traffic and converts at a higher rate
• Top keyword rankings are maintained and new high-intent keywords are captured
• Clear ROI reporting guides budget allocation
• New creative channels tested and validated
• Growth playbooks documented and applied across Tecla and its sub-brands
Compensation:
• Base Salary: $80,000
• On-Target Earnings (OTE): $120,000 annually (base + performance bonus)
• Bonus Structure: Paid quarterly, tied to exceeding TECLA’s current marketing baselines.
Benefits:
• Fully remote work environment
• 401k with 3 percent salary match and self-directed investment options
• 15 work days of paid time off per year
• 10 company holidays
• Individual Coverage Health Reimbursement Arrangement (ICHRA)
• Annual company retreat with the full team
• $500 toward your office setup expenses upon joining
Why Tecla:
• Austin-based hub with a distributed team across the Americas
• Multicultural, collaborative, and fun team culture
• Direct ownership of the most critical lever in the business: pipeline and lead generation
Apply tot his job
Apply To this Job