Google Ads Specialist for Cleaning Business (Sydney – End of Lease & Commercial Only) - Contract to Hire

We are a growing cleaning company based in Sydney, Australia, looking for a very experienced Google Ads specialist who has proven results specifically in the cleaning industry (ideally in Sydney or Australia). We are not looking for someone to “test and learn” on our budget. We want someone who has already done this successfully for other cleaning businesses and can clearly prove it. About Us We run a local cleaning company in Sydney, focusing on: End of lease / bond cleaning Commercial cleaning (offices, restaurants, etc.) We already have a proper setup: website, GoHighLevel booking system, call tracking, forms, etc. We now need a real expert who can optimise and scale our Google Ads profitably, not just spend money. Current Situation Ad spend: approx. AUD $4,000–$5,000 per month Current performance: Around 6–7 conversions per day (calls/form submissions) Out of these, around 3–4 become qualified leads Goal: Within the same monthly ad spend, we want to: Achieve at least 8–10 conversions per day From those, get 4–5 qualified leads per day (real jobs / strong prospects) If you are not confident you can move toward these numbers, please do not apply. I don’t want to waste your time or mine – I have already hired multiple people from Upwork with poor results. What We Need From You We are only targeting two services: End of lease / bond cleaning Commercial cleaning No other services. Your responsibilities will include: Account & Campaign Audit Review our existing Google Ads setup. Identify what’s working, what’s wasting budget, and where the leaks are. Campaign Strategy & Structure Create/search campaigns focused on high-intent keywords for end of lease and commercial cleaning. Proper use of negative keywords, location targeting (Sydney suburbs), ad scheduling, and bid strategies. Implement conversion-focused ad copy and extensions (call, location, sitelinks, etc.). Landing Pages (GoHighLevel) Create or optimise high-converting landing pages inside GoHighLevel for: End of lease cleaning Commercial cleaning Strong CTAs, clear offer, trust elements, and mobile optimisation. Conversion Tracking & Qualified Lead Tracking Set up / optimise tracking of: Calls Form submissions Bookings from GoHighLevel Send qualified lead data from GoHighLevel back to Google Ads (offline conversions / enhanced conversions) so Google learns what a good lead is. Track which campaigns/keywords bring qualified jobs, not just clicks. Ongoing Optimisation Daily/weekly optimisation of bids, keywords, ad copy, and search terms. Remove waste, scale what works, and constantly push toward our target KPIs. Focus strictly on lead quality + cost per qualified lead, not just impressions or clicks. Reporting & Communication Weekly reports (simple and clear) with: Spend, conversions, cost per conversion Number of qualified leads What changes you made and why Plan for the next week Good communication in English and willingness to explain your strategy. Requirements (Must-Haves) Proven experience running Google Ads for cleaning businesses (end of lease/bond cleaning, house cleaning, commercial cleaning, etc.). Ideally experience with Sydney / Australian local service campaigns. Strong knowledge of: Google Search Ads (and optionally Performance Max if useful for us) Conversion tracking & offline conversion imports Local lead generation funnels GoHighLevel experience is mandatory: Building funnels/landing pages Integrations & automations Sending conversion/lead data back to Google Ads Ability to show real, verifiable results: screenshots, case studies, or accounts where you have: Increased conversions Reduced cost per lead Improved lead quality If you don’t have specific experience in cleaning or very similar local service niches, this job is not for you. Trial & Budget We will start with a paid 1-month trial: Trial management fee: AUD $100 (for your service fee only) Ad spend: we will continue with our current budget of approx. AUD $4,000–$5,000 per month During the trial, we will judge you based on: Improvement in number of conversions Improvement in number of qualified leads Quality of optimisation and communication Correct and reliable tracking setup If the trial is successful, we will: Continue long-term Pay a proper monthly management fee (you must propose your monthly fee in AUD in your application) How to Apply Please only apply if you are confident you can improve results with the same budget. In your proposal, include: Your experience with cleaning businesses (or very similar local service lead-gen – specify niche + location). Concrete results you have achieved: Before/after numbers (CPL, leads per day, etc.) Screenshots or short case studies (you can blur client names). Your understanding of our goal and a short outline of: What you would do in the first 30 days How you will approach conversion tracking + GoHighLevel integration Your proposed monthly management fee (in AUD) after the 1-month trial. Confirmation that you: Have worked with GoHighLevel before Are comfortable working with Sydney time zone Applications without relevant cleaning/local service experience + real proof of results will be ignored. Apply tot his job