Google Ads Performance Specialist – B2C Health E-Commerce (No Agencies)
About: AUM Pharmacy is a telemedicine company based in California, offering prescription medications, particularly focusing on men's sexual wellness, to consumers across various U.S. states. As we navigate the intricacies of the healthcare space, compliance and performance optimization are crucial. We’re looking for a proactive, experienced Senior Google Ads Specialist ideally who excels in both e-commerce and regulated industries, and is ready to lead our advertising strategy across Google platforms. This part-time, freelance, or contractor role is pivotal to our mission of making healthcare more accessible and impactful while helping us surpass our current $1,700/day ad spend threshold. Key Responsibilities: • Strategically manage, optimize, and scale Google Ads campaigns across Search, Shopping, Performance Max, and YouTube. • Conduct A/B testing to enhance ad creatives, copy, and conversions. • Collaborate with creative teams to guide the design direction of ads and videos. • Develop and implement a detailed weekly performance action plan and manage KPIs. • Navigate healthcare advertising policies, ensuring compliance and swift resolution of issues. • Proactively liaise with Google Support to address account or campaign concerns. • Perform in-depth competitive, keyword, and audience research to refine strategy. • Craft compliant and conversion-focused ad copies. • Align ad campaigns with broader marketing strategies, including retargeting and automation tactics. Expectations: • Ability to independently manage and optimize the Google Ads account, focusing on scaling and maintaining a strong ROAS. • Preference: Fee for service is based on an hourly rate of work • Communicate effectively via Slack and Zoom, providing regular updates and reports. • Maintain transparency in strategy and execution through documentation and reporting. • Expertise in handling Google Shopping and Merchant Center compliance. • Experience with YouTube Ads strategy and execution. • Familiarity with tools like SpyFu, Ahrefs, SEMrush, and attribution platforms. • Stay abreast of Google Ads trends and industry regulations. • Strategic contributor to long-term business growth. Benefits: • Competitive hourly rate with performance-based incentives. • Direct impact on business growth and patient care. • Opportunities to address rewarding challenges in a regulated, impactful industry. • Play a key role in a mission-driven company expanding healthcare access across the U.S. Job Type: Part-time Work Location: Remote Apply tot his job