Go-to-Market Manager, Advertiser Products
Summary
The Product Marketing Manager will develop and execute go‑to‑market strategies for managed advertiser accounts, partnering closely with cross‑functional teams to launch new features, products, and marketing initiatives that drive adoption and engagement. This role also includes a significant project management component, requiring strong coordination, communication, and operational execution.
Job Responsibilities
• Lead market requirements and go‑to‑market planning for advertiser‑facing solutions, including assessing market needs, conducting research to inform product development, evaluating risk mitigation approaches, and identifying opportunities to enhance existing products.
• Project manage the recruitment and onboarding program for managed advertiser accounts, supporting a team of technical onboarding specialists to drive product adoption, consolidate customer insights, produce reporting, and deliver regular status updates to cross‑functional leadership.
• Coordinate successful go‑to‑market activations across internal sales, partnerships, and marketing teams by crafting clear, compelling messaging tailored to diverse audiences and enabling teams at scale.
• Collect, analyze, and synthesize data and market trends to inform strategy, measure performance, and support decision‑making.
Skills
• Strong cross‑functional collaboration and stakeholder management
• Project management and operational execution
• Analytical and reporting capabilities
• Excellent verbal and written communication skills
• Ability to manage multiple priorities in a fast‑paced environment
• Strong organizational skills and ability to maintain confidentiality
• Proficiency with Google Workspace and Microsoft Office Suite
Education & Experience
• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field (required)
• 6–8 years of experience in digital advertising, product marketing, monetization product management, or a related discipline
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
Location
Remote (EST or PST preferred)
Role type
Contract 12 Month Position
Expected hours
40 per week
Schedule
• 8 hour shift
• Monday to Friday
Application Question(s)
• Do you or will you in the future require any sponsorship to work in the US?
Note: The following form-related prompts and placeholder fields from the original listing (e.g., language, alert, and profile prompts) have been removed as they are not part of the job description content.
Apply Now
Apply Now
The Product Marketing Manager will develop and execute go‑to‑market strategies for managed advertiser accounts, partnering closely with cross‑functional teams to launch new features, products, and marketing initiatives that drive adoption and engagement. This role also includes a significant project management component, requiring strong coordination, communication, and operational execution.
Job Responsibilities
• Lead market requirements and go‑to‑market planning for advertiser‑facing solutions, including assessing market needs, conducting research to inform product development, evaluating risk mitigation approaches, and identifying opportunities to enhance existing products.
• Project manage the recruitment and onboarding program for managed advertiser accounts, supporting a team of technical onboarding specialists to drive product adoption, consolidate customer insights, produce reporting, and deliver regular status updates to cross‑functional leadership.
• Coordinate successful go‑to‑market activations across internal sales, partnerships, and marketing teams by crafting clear, compelling messaging tailored to diverse audiences and enabling teams at scale.
• Collect, analyze, and synthesize data and market trends to inform strategy, measure performance, and support decision‑making.
Skills
• Strong cross‑functional collaboration and stakeholder management
• Project management and operational execution
• Analytical and reporting capabilities
• Excellent verbal and written communication skills
• Ability to manage multiple priorities in a fast‑paced environment
• Strong organizational skills and ability to maintain confidentiality
• Proficiency with Google Workspace and Microsoft Office Suite
Education & Experience
• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field (required)
• 6–8 years of experience in digital advertising, product marketing, monetization product management, or a related discipline
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
Location
Remote (EST or PST preferred)
Role type
Contract 12 Month Position
Expected hours
40 per week
Schedule
• 8 hour shift
• Monday to Friday
Application Question(s)
• Do you or will you in the future require any sponsorship to work in the US?
Note: The following form-related prompts and placeholder fields from the original listing (e.g., language, alert, and profile prompts) have been removed as they are not part of the job description content.
Apply Now
Apply Now