Global Marketing Digital Assistant

APCO is seeking a Global Marketing Digital Specialist to enhance APCO’s brand visibility and presence online. The role involves assisting with digital marketing and communication activities, creating and managing digital campaigns, and supporting the overall marketing efforts of the company.ResponsibilitiesCreate, manage and amplify digital campaigns to engage clients, colleagues and prospectsConduct desk research using advanced digital platformsMonitor APCO’s online presence proactivelyHelp develop and publish content to websites, social and other digital channelsProofread thought leadership documentsReview analytics and contribute to activity reportsImplement SEO/GEO strategy and recommendationsDrive SEM, paid social campaigns and targeted display campaignsDraft and format mass e-mail campaigns and event forms and landing pagesCreate templated graphics and do light image and video editingSupport special projects and traditional marketing programs for the companyAssist with creating and tracking project plans and content calendarsOther duties as assignedSupport special projects and traditional marketing programs for the companyAssist with creating and tracking project plans and content calendarsOther duties as assignedSkillsBA/BS in a related fieldInternships or other equivalent experience in marketingStrong technical, research, written and oral communication skillsAbility to proactively and thoughtfully support the activities of the global marketing and communication team with project managementFamiliarity with AP StyleContent management (CMS)Monitoring programs and analyticsProficiency in Microsoft Word, Excel, Outlook and PowerPointWorking knowledge of Canva, Photoshop, Premiere and other Adobe productsExperience using Hubspot or similar platformsCompany OverviewAPCO is a global advisory and advocacy firm helping organizations build the un/common ground upon which progress is made. It was founded in 1984, and is headquartered in Washington, District of Columbia, USA, with a workforce of 1001-5000 employees. Its website is http://www.apcoworldwide.com.



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