Freelance Senior Analyst - Mexico

We Are Social is looking for a Freelance Senior Analyst based in Mexico, who is a data storyteller responsible for bridging the gap between raw data and creative narrative. You don't just find facts; you identify the "why" behind cultural shifts. You leverage analytics to inform campaign strategies, identify emerging opportunities, and guide clients in making data-backed decisions. You should be passionate about social media and excel at translating data into actionable insights.WE ARE A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we've proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.WHY YOU’LL LOVE IT HEREWe like to laugh, we live for celeb gossip and we’re great on AUXOur passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and moreYou best believe we know how to celebrate our wins. And our losses (it’s how we learn)From carbon offsets to community kitchens, we’re passionate about making a difference YOU AREA person who thrives in a fast-paced environment, responding quickly and proactivelyNot interested in just following trends – you want to create themA self-starter, who’ll take ideas from concept to execution, navigating feedback like a proA lover of entertainment and a self-proclaimed movie buff Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands. WHAT YOU’LL DODevelop and implement measurement frameworks for social media campaigns, defining KPIs and success metricsDemonstrate a clear understanding between an observation or fact and an insightMonitor and analyze social media performance, using data to identify trends, patterns, and areas for optimizationBuild structured, "client-ready" presentations that detail the analysis, decision-making process, and outcomes leading to high-level strategic recommendationsActively mentor and improve the technical and analytical capabilities of junior analysts over time, fostering a culture of excellenceInterpret complex data sets to inform business decisionsIdentify patterns and trends, and generate actionable insights to optimize marketing and advertising strategiesAct as the respected first point of contact for the I&M department, building trust through reliable delivery and inspiring communicationCollaborate deeply with Strategy teams to develop research plans that uncover target audience behaviors and untapped category opportunitiesCreate detailed reports and visualizations that communicate key findings to stakeholdersConsistently leverage AI within Google Workspace and use NotebookLM to analyze comprehensive research data, pinpointing strategic opportunities within social listening reportsProactively propose new ways to infuse AI-driven insights into the R&I process and assist in the development of bespoke AI persona agents for audience testingRequirements4+ years of experience in social media analytics or a similar roleBachelor's degree in Marketing, Communications, Statistics, or a related fieldStrong proficiency in social media analytics tools (e.g., Brandwatch, Sprinklr, Hootsuite, Google Analytics)Expertise in social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)Excellent analytical and problem-solving skills with the ability to translate data into actionable insightsStrong communication and presentation skills with the ability to explain technical concepts to non-technical audiencesA strong command of data analytics and content performance metricsFluent in English and SpanishEffective communication and collaboration skillsBenefitsAt We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.Let’s do cool stuff together. Apply now!We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social's Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf

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