Freelance Conversion Rate Optimization (CRO) Specialist

Affiliate & Macro-Mega Influencer Funnels Company: Larger Than Life Management Engagement: Freelance / Contract Time Commitment: Part-Time (Approx. 5–10 hours per week) Compensation: ~$2,000 per month (with potential to grow) Role Overview: Larger Than Life Management is seeking a part-time, freelance Conversion Rate Optimization (CRO) Specialist to help improve conversion performance from affiliate links driven by macro-mega influencer social media posts (Instagram, TikTok, YouTube, etc.). This is a hands-on, execution-focused role, ideal for a CRO practitioner who enjoys testing, analyzing, and making practical improvements to landing pages and purchase flows—without the overhead or expectations of a full-time corporate role. The focus is narrow and clear: optimize influencer-driven traffic so it converts better. What You’ll Be Working On Core Optimization Tasks • Review and improve affiliate landing pages used by influencers • Identify obvious friction points in the checkout and purchase flow • Suggest and help implement simple A/B tests (copy, layout, CTAs, trust signals) • Focus primarily on mobile traffic Affiliate Funnel Support • Evaluate performance of traffic coming from influencer posts • Help optimize: • Affiliate links and tracking consistency • Page relevance to influencer audiences • Improve conversion rate without increasing influencer spend Light Analytics & Reporting • Monitor basic KPIs such as: • Conversion rate • Revenue per click • Funnel drop-off points • Provide short, practical insights and recommendations (not long decks) Collaboration • Work directly with a small team (marketing + influencer ops) • Communicate findings clearly and simply • Make recommendations that can realistically be implemented with limited resources What This Role Is Not • Not a full-time position • Not a people-management role • Not a heavy data science or enterprise CRO function • Not responsible for influencer recruiting or content creation This role is about practical conversion improvements, not corporate optimization bureaucracy. Ideal Background • Some hands-on CRO experience (freelance, agency, or in-house) • Familiarity with affiliate or influencer traffic • Comfort working with small teams and imperfect setups • Understanding of social media–driven consumer behavior • Experience in wellness, fitness, lifestyle, or DTC brands is a plus Tools (Nice to Have, Not Required) • Google Analytics (or GA4 familiarity) • Basic heatmap or session replay tools • Comfort reviewing landing pages and checkout flows • Ability to suggest copy/layout improvements Success Looks Like • Measurable lift in conversion rate from influencer traffic • Clear, actionable recommendations delivered consistently • Tests and improvements that are simple, fast, and effective • Strong working relationship with a lean, fast-moving team Why This Is a Good Fit This is a low-overhead, flexible engagement with room to grow. If performance improves and scope expands, compensation and responsibility can increase over time. Ideal for a freelancer who enjoys impact, autonomy, and practical optimization work. Apply tot his job