Freelance Content Creator - Healthcare Social Media
Description: Content Creation & Strategy: • Humanize our brand! You’ll have the greatest opportunity to showcase the people behind our people-centric business, what we do and who we are! • Create viral-worthy, captivating short-form video content for Meta (Instagram Reels, Facebook Reels) and TikTok • Develop and execute content strategy to build our TikTok presence from the ground up • Produce 8-12 high-quality short-form videos per month (15-60 seconds each) • Stay ahead of trending sounds, effects, and viral formats, adapting them authentically for urgent care audiences On-Location Production: • Travel to our clinic locations to capture original, authentic content featuring our facilities, team, and patient experiences (with proper consent) • Coordinate with clinic managers and staff to schedule filming sessions • Capture behind-the-scenes content, educational moments, staff spotlights, and community engagement • Work independently to efficiently film multiple pieces during each location visit Post-Production & Publishing: • Edit all video content with attention to trending audio, effects, and platform-specific best practices • Write compelling captions that reflect our brand voice and encourage engagement • Post content at optimal times based on analytics data and platform insights • Monitor performance metrics and adjust posting schedule and content strategy based on data-driven insights • Community engagement (responding to comments and DMs) is not required and can be discussed for scope Content Types We're Looking For: • Urgent Care education: "When to visit urgent care vs. ER" using trending formats • Grand opening support: Exciting reveals and community celebration content for new clinic launches • Trending sound adaptations: Popular audio trends reimagined for healthcare context • Behind-the-scenes clinic life and team personalities • Patient success stories and testimonials (with proper consent) • Health tips and wellness: Quick, digestible advice using viral formats • "Day in the life" healthcare provider content • Community engagement and local partnerships Requirements: Required Experience: • 2+ years creating short-form video content for social media, with proven viral or high-engagement content • Portfolio demonstrating success with Reels (Instagram/Facebook) and TikTok growth • Expert-level proficiency with mobile editing apps (CapCut preferred) and trending effects/transitions • Experience identifying and quickly adapting trending sounds and viral formats • Understanding of platform algorithms and data-driven posting optimization Preferred Skills: • Experience creating content in healthcare, wellness, or professional service industries • Knowledge of healthcare marketing compliance and patient privacy considerations • Graphic design skills for thumbnail creation and branded elements • Analytics interpretation and content optimization based on performance data • Photography skills for supplementary static content Personal Qualities: • Creative storyteller who can make healthcare content engaging and relatable • Self-motivated with excellent time management for independent work • Professional and respectful when interacting with healthcare staff and patients • Adaptable to different clinic environments and staff personalities • Reliable transportation and willingness to travel regularly within your region Location Requirements You must be based in one of our markets with easy driving access to multiple clinic locations: • Texas: Dallas-Fort Worth, Houston, Austin, San Antonio, Waco, Tyler • Oklahoma: Oklahoma City, Tulsa • Kansas: Kansas City, Wichita Ideal candidates will be within 1-2 hours of a market with at least 5+ clinic locations to maximize filming efficiency. What We Offer • Competitive monthly compensation up to $2,500 based on content volume and performance • Travel expense reimbursement for clinic visits and filming • Creative freedom to develop authentic, engaging content within our brand guidelines • Growth opportunity as we expand to new markets and platforms • Flexible schedule - work around clinic hours and your availability • Opportunity to make a real impact helping underserved communities access healthcare Compensation Structure Monthly retainer of $2,000-$2,500 based on: • 8-12 high-quality video pieces per month • Mix of content complexity (some quick trending videos, some more produced pieces) • Consistent posting schedule and engagement management • Performance bonuses available for viral content and exceptional engagement Apply tot his job