Freelance Brand Designer – Wholesale Line Sheet & Full Retail Marketing Package (CANDLEY)
About the Brandn www.candley.net
@_candleyco_
CANDLEY is a premium, design-forward candle brand preparing for national boutique and specialty retail expansion.
We already have product designs, branding, photography, and positioning. We need a professional designer to take existing assets and transform them into a persuasive, cohesive wholesale marketing package suitable for boutique retail buyers.
This is not a branding-from-scratch project. This is a sales material execution and refinement project.
Objective
Create a polished, persuasive, retail-ready wholesale package that:
• Communicates brand positioning clearly
• Makes ordering simple
• Elevates perceived value
• Looks professional enough for boutique buyers
• Is usable for both email outreach and printable distribution
Scope of Work
You will design the following:
1. Wholesale Line Sheet (Primary Deliverable)
Clean, modern layout
Product photos organized by collection or SKU
SKU name, description, size, MSRP, wholesale price
Case pack / MOQ information
Reorder details
Contact / ordering information
Brand positioning paragraph
Visual consistency with brand tone
Deliverables:
PDF (email optimized)
Print-ready PDF (CMYK, bleed if applicable)
Editable source file (Illustrator / InDesign / Figma)
2. Retail Sell Sheet (Condensed Version)
1-page persuasive overview
Hero product imagery
Key differentiators
Wholesale terms summary
Ordering CTA
3. Retail Outreach Visual Assets
Email header graphics
Simple product showcase graphic for outreach emails
Optional social proof layout (if applicable)
Instagram-friendly version of line sheet graphics
4. Direct Mail Version (If Used)
4x6 or 5x7 postcard layout
Strong visual + short wholesale CTA
QR code placement for wholesale page
5. Organized Asset Folder Structure
You will return all materials clearly organized for:
Email outreach
Print
Social use
Sales rep use
What I Will Provide
You will receive:
• High-resolution product images
• Logo files (vector + raster)
• Brand fonts (if applicable)
• Brand color palette
• Product details (sizes, SKUs, pricing, fragrance notes, etc.)
• Wholesale pricing structure
• MOQ / case pack information
• Brand positioning statement
• Any current marketing copy
• Packaging images
• Target retailer profile
If something is missing, you must identify it clearly.
What Must Be Included in the Full Marketing Package
The final package must clearly communicate:
• Brand identity and tone
• Target customer demographic
• Product differentiation
• MSRP vs wholesale margin clarity
• Ordering simplicity
• Contact and fulfillment method
• Professional presentation suitable for boutique buyers
No clutter. No fluff. Clean, persuasive, elevated.
Requirements
• Strong portfolio in product or retail branding
• Experience designing wholesale line sheets
• Understanding of boutique retail buyers
• Clean typography and layout skills
• Ability to organize product information clearly
• U.S.-based preferred (not required if highly qualified)
Intellectual Property
All work is work-for-hire.
All source files, layouts, and designs become the sole property of CANDLEY upon final payment.
To Apply
Include:
Relevant portfolio samples (wholesale / product / retail work preferred)
Estimated timeline
Fixed project rate or hourly rate
Confirmation you can deliver editable source files
Applications without relevant portfolio examples will not be considered.
Apply Now
Apply Now
@_candleyco_
CANDLEY is a premium, design-forward candle brand preparing for national boutique and specialty retail expansion.
We already have product designs, branding, photography, and positioning. We need a professional designer to take existing assets and transform them into a persuasive, cohesive wholesale marketing package suitable for boutique retail buyers.
This is not a branding-from-scratch project. This is a sales material execution and refinement project.
Objective
Create a polished, persuasive, retail-ready wholesale package that:
• Communicates brand positioning clearly
• Makes ordering simple
• Elevates perceived value
• Looks professional enough for boutique buyers
• Is usable for both email outreach and printable distribution
Scope of Work
You will design the following:
1. Wholesale Line Sheet (Primary Deliverable)
Clean, modern layout
Product photos organized by collection or SKU
SKU name, description, size, MSRP, wholesale price
Case pack / MOQ information
Reorder details
Contact / ordering information
Brand positioning paragraph
Visual consistency with brand tone
Deliverables:
PDF (email optimized)
Print-ready PDF (CMYK, bleed if applicable)
Editable source file (Illustrator / InDesign / Figma)
2. Retail Sell Sheet (Condensed Version)
1-page persuasive overview
Hero product imagery
Key differentiators
Wholesale terms summary
Ordering CTA
3. Retail Outreach Visual Assets
Email header graphics
Simple product showcase graphic for outreach emails
Optional social proof layout (if applicable)
Instagram-friendly version of line sheet graphics
4. Direct Mail Version (If Used)
4x6 or 5x7 postcard layout
Strong visual + short wholesale CTA
QR code placement for wholesale page
5. Organized Asset Folder Structure
You will return all materials clearly organized for:
Email outreach
Social use
Sales rep use
What I Will Provide
You will receive:
• High-resolution product images
• Logo files (vector + raster)
• Brand fonts (if applicable)
• Brand color palette
• Product details (sizes, SKUs, pricing, fragrance notes, etc.)
• Wholesale pricing structure
• MOQ / case pack information
• Brand positioning statement
• Any current marketing copy
• Packaging images
• Target retailer profile
If something is missing, you must identify it clearly.
What Must Be Included in the Full Marketing Package
The final package must clearly communicate:
• Brand identity and tone
• Target customer demographic
• Product differentiation
• MSRP vs wholesale margin clarity
• Ordering simplicity
• Contact and fulfillment method
• Professional presentation suitable for boutique buyers
No clutter. No fluff. Clean, persuasive, elevated.
Requirements
• Strong portfolio in product or retail branding
• Experience designing wholesale line sheets
• Understanding of boutique retail buyers
• Clean typography and layout skills
• Ability to organize product information clearly
• U.S.-based preferred (not required if highly qualified)
Intellectual Property
All work is work-for-hire.
All source files, layouts, and designs become the sole property of CANDLEY upon final payment.
To Apply
Include:
Relevant portfolio samples (wholesale / product / retail work preferred)
Estimated timeline
Fixed project rate or hourly rate
Confirmation you can deliver editable source files
Applications without relevant portfolio examples will not be considered.
Apply Now
Apply Now