Fractional Demand Gen
Head of Demand-Gen (Fractional)
We're looking for a fractional head of demand generation to join our marketing team for the next 3–6 months. There could be an opportunity to extend beyond if interest and experience align.
The big picture: This person will play an integral role in driving a predictable, scalable sales pipeline. As a company with both B2B Software and Service offerings, success depends on our ability to acquire and educate prospects — and quickly discern their area of interest. This role will help connect marketing efforts directly to pipeline outcomes, bringing structure, visibility, and performance to how we grow.
Go deeper: In this role, you will make an impact at Axios HQ by bringing your ability to:
Build and execute demand generation programs that drive qualified pipelinePartner closely with sales to improve lead quality, conversion rates, and deal velocitySupport and enhance outbound/ABM efforts with proven campaignsIdentify quick wins while developing and delivering on a roadmap of scalable growth programsIdentify and implement opportunities to use AI across demand generation and marketing operations — from campaign execution to personalization and performance optimization Audit and optimize our marketing infrastructure (primarily HubSpot), including:Lifecycle stagesLead routing and workflowsCampaign tracking and attributionEvaluate channel performance and collaborate in how we allocate resourcesMeasure and accurately report on marketing's impact on revenue
The details: Ideal candidates will have an entrepreneurial spirit — you like to tinker, have a bias for action, are highly collaborative, experimental, and solutions-oriented. You're just as willing to set up a campaign in HubSpot as you are to tweak a piece of creative in Canva. In short, you find challenges exciting and have the how hard could it be gene. You have a passion for Axios HQ's mission, as well as:
6–10+ years of experience across demand generation and marketing operationsExperience operating and optimizing both Inbound marketing and ABM motionsExperience partnering closely with sales teams in mid-market and enterprise spacesProven ability to drive pipeline and revenue, not just leads or engagement metricsStrong writing skills and creativity, able to develop your own emails, ads, and landing pages independently and also with the support and collaboration of content and customer marketingHighly analytical and data-driven, with the ability to translate insights into actionStrong hands-on experience in HubSpot, with a deep understanding of: Funnel design and conversion optimizationLead scoring, routing, workflows, and lifecycle stagesAttribution and performance measurementOwner mindset — comfortable balancing strategy and execution without heavy oversightOrganized and detail-oriented, with a focus on building scalable, repeatable systems
Nice to haves:
Experience managing 6–7-figure budgetsExperience in SaaS and Services or a hybrid-revenue modelExperience at a startup or growth-stage companyExperience in the employee engagement or internal comms spaceExperience managing contractors — especially paid advertising — and shaping strategy
Equal Opportunity Employer Statement
Axios HQ is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios HQ makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Apply Now
We're looking for a fractional head of demand generation to join our marketing team for the next 3–6 months. There could be an opportunity to extend beyond if interest and experience align.
The big picture: This person will play an integral role in driving a predictable, scalable sales pipeline. As a company with both B2B Software and Service offerings, success depends on our ability to acquire and educate prospects — and quickly discern their area of interest. This role will help connect marketing efforts directly to pipeline outcomes, bringing structure, visibility, and performance to how we grow.
Go deeper: In this role, you will make an impact at Axios HQ by bringing your ability to:
Build and execute demand generation programs that drive qualified pipelinePartner closely with sales to improve lead quality, conversion rates, and deal velocitySupport and enhance outbound/ABM efforts with proven campaignsIdentify quick wins while developing and delivering on a roadmap of scalable growth programsIdentify and implement opportunities to use AI across demand generation and marketing operations — from campaign execution to personalization and performance optimization Audit and optimize our marketing infrastructure (primarily HubSpot), including:Lifecycle stagesLead routing and workflowsCampaign tracking and attributionEvaluate channel performance and collaborate in how we allocate resourcesMeasure and accurately report on marketing's impact on revenue
The details: Ideal candidates will have an entrepreneurial spirit — you like to tinker, have a bias for action, are highly collaborative, experimental, and solutions-oriented. You're just as willing to set up a campaign in HubSpot as you are to tweak a piece of creative in Canva. In short, you find challenges exciting and have the how hard could it be gene. You have a passion for Axios HQ's mission, as well as:
6–10+ years of experience across demand generation and marketing operationsExperience operating and optimizing both Inbound marketing and ABM motionsExperience partnering closely with sales teams in mid-market and enterprise spacesProven ability to drive pipeline and revenue, not just leads or engagement metricsStrong writing skills and creativity, able to develop your own emails, ads, and landing pages independently and also with the support and collaboration of content and customer marketingHighly analytical and data-driven, with the ability to translate insights into actionStrong hands-on experience in HubSpot, with a deep understanding of: Funnel design and conversion optimizationLead scoring, routing, workflows, and lifecycle stagesAttribution and performance measurementOwner mindset — comfortable balancing strategy and execution without heavy oversightOrganized and detail-oriented, with a focus on building scalable, repeatable systems
Nice to haves:
Experience managing 6–7-figure budgetsExperience in SaaS and Services or a hybrid-revenue modelExperience at a startup or growth-stage companyExperience in the employee engagement or internal comms spaceExperience managing contractors — especially paid advertising — and shaping strategy
Equal Opportunity Employer Statement
Axios HQ is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios HQ makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Apply Now