Fractional CMO (Heavy Front Equity)

Job description Title: Part-Time CMO (Fractional) — Equity + Major Upside Location: Remote (US) Compensation: 0.20%–0.6% equity + performance incentives This is a roll up your sleeves position - we do not need a high up manager. We want operators. Salary: Expected at revenue growth or at fundraise About Team Nest Nest is reinventing how homeowners discover, evaluate, and complete home upgrades — from initial inspiration to finished install. We’ve already secured a major partnership with Best Buy and have two additional lead partnerships incoming, setting the stage for national distribution for 2026. Nest is pre-funding, preparing for a 2026 raise, and building out a high-caliber executive team to support rapid growth. If you love shaping brands, building GTM engines, and driving early-stage traction with massive upside — this is the moment to join. The Role • We’re seeking a part-time (fractional) CMO to lead Nest’s early-stage marketing, brand, and growth strategy. • You will directly influence investor narrative, partnership launches, brand positioning, and early funnel development — all while keeping flexibility and avoiding full-time commitment pre-funding. Your work now will lay the foundation for our national rollout post-raise. What You’ll Own • Establish Nest’s brand narrative, messaging, and positioning • Lead early GTM strategy tied to Best Buy + incoming partners • Oversee early PR, brand awareness, and launch communications • Define growth strategy (paid, organic, referral, lifecycle) • Build initial funnels & analytics (CAC, activation, conversion) • Support investor storytelling for fundraise • Create a scalable marketing framework for post-funding execution • Help scope the future full-time marketing team and hiring roadmap • This is a strategic, high-leverage role — not heavy tactical execution. Ideal Candidate • 8+ years in marketing leadership (Director, VP, CMO, or Fractional CMO) • Growing startups with limited resources • Worked in a startup with less than 20 staff in the last 2-4 years • Experience with early-stage startups or launching new brands • Strong GTM, storytelling, lifecycle, and performance instincts • Ability to move fast and make high-quality decisions with limited data • Experience with consumer tech, SaaS, home services, or retail partnerships a plus • Comfortable working part-time pre-fundraise with high equity upside Compensation Equity Only Until Funding 0.25–0.5% equity Optional performance kicker (+0.05–0.1% based on impact) Salary Begins After Fundraise or Revenue Growth • Market-competitive base • Annual performance bonus Quarterly Bonus Incentives (Equity or Post-Funding Cash) Tied to: User growth (MAU, signups, activation) CAC + funnel efficiency PR / earned media results Partner launch milestones (Best Buy + new partners) Organic traffic & SEO improvement Brand development KPIs Why Join Now? • Join right before a major growth inflection point • Lead marketing strategy for a company with national retail partners • Earn meaningful equity without full-time commitment • Shape brand + GTM for a product with real demand and distribution • Option to transition to full-time CMO post-funding (if desired) • Direct influence on fundraising, branding, and national launch Ready to Help Build a National Brand? If you’re a strategic, data-driven marketing leader looking for a part-time role with huge upside, we’d love to meet you. Apply tot his job